On March 27th, 2FIRSTS learned that PhiMo International's South Korean manufacturing plant, Liangshan factory (Yangsan factory), has invested over 300 billion South Korean Won (approximately 1.6 billion yuan) since 2017 to produce non-combustible heating equipment, ensuring the demand in South Korea is met.
It is understood that since 2018, the Liangshan factory has been manufacturing specialized heating devices for electronic cigarettes that do not burn, called "Heets," and will begin production of IQOS Illuma series devices specifically designed for "Teria" in 2022.
Source: NEWSIS; Image of IQOS production line at a factory in Liangshan
The Liangshan factory not only produces and supplies all Heets and Teria products used for IQOS sales in Korea, but also exports them to seven countries where Illuma is sold.
There are a total of 10 Teria products, including 2 regular products, 4 new products, and 4 special products.
References:
2) Power Company's iQOS revolution continues to progress, pushing forward a smoke-free future as a game changer in the tobacco industry.
Philip Morris' Yangsan factory aims to export 'Teria' cigarettes exclusively to Iluma worldwide.
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