Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend

Market by 2FIRSTS
Aug.22.2024
Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Lost Mary, Elux, and Vapes Bars launch new nicotine pouches in the UK market, catering to different tastes and preferences.

Special announcement:

This article is for internal industry research and exchange only, and does not make any brand or product recommendations; minors are prohibited from accessing.


 

Recently, 2FIRSTS noticed that well-known British disposable e-cigarette brands such as Lost Mary, Elux, and Vapes Bars have all launched their own nicotine pouch products, namely Elux Nicotine Pouches, Lost Mary Airplane Mode Nicotine pouches, and Vapes Bars Ghost Nicotine pouches.

 

It is worth mentioning that the UK e-cigarette retail website VAPEUK has recently launched a new section dedicated to nicotine pouches, indicating the increasing popularity and importance of nicotine pouch products.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: VAPEUK

 

Lost Mary Enters "Airplane Mode" with Nicotine Pouches

 

Lost Mary's Airplane Mode is the latest nicotine pouch series introduced by the Lost Mary brand. The new product is named Airplane Mode and is designed to help users curb their cravings while traveling by plane or train. It comes in 6 different flavors and 3 different nicotine strengths. According to the introduction, each pouch can last for 45 minutes, providing a long-lasting nicotine experience without the need to smoke or vape.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: disposavapes official distributor website

 

Looking specifically, the main features of Lost Mary Airplane Mode nicotine pouches include:

 

  • Six flavors: Ice mint/Cool storm/Freeze ice/Strawberry/Rose grape/Polar mint. 
  • Three nicotine strengths: 9mg, 18mg, and 30mg. 
  • Specifications: 20 pouches per pack/Smoke-free/No tobacco 
  • Usage time: 30 minutes 
  • Price: £4.99

 

Elux Nicotine Pouches: Lasting up to 60 Minutes of Use

 

At the e-cigarette expo in Birmingham, UK this May, the Elux brand made its debut with the "Elux Nicotine Pouches" series for the first time.

 

The product has been officially launched on the online retail store in the UK. The new product released by "ELUX" comes in 5 different flavors and 3 different nicotine strengths.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: Vape UK official website

 

Specifically, the main features of the Elux nicotine pouches include:

 

  • Five flavors: banana/fresh mint/ice/sweet melon/watermelon
  • 3 levels of nicotine concentration: 10mg, 14mg, and 17mg
  • Each pack contains 20 pouches, is smoke-free, and sugar-free. 
  • The pouches have a usage time of 60 minutes
  • Price: 3.99 pounds

 

In addition, the e-cigarette distributor website Vapestreams also states that Elux nicotine pouches will soon be launching a variety of flavors including apple, strawberry, raspberry, berry, and Coca-Cola for consumers to choose from.

 

Vapes Bars Introduce Nicotine Pouches with 6 Different Flavors

 

Vapes Bars brand showcased their "Vapes Bars Ghost Nicotine pouches" at the Dubai World e-Cigarette Expo in June. After some preparation, the new product is now available on select retailer websites, featuring six flavors and three different nicotine concentrations.

 

Product Launch | Lost Mary, Elux, and Vapes Bars Debut Nicotine Pouches in UK, Tapping into New Market Trend
Image source: Vape UK distributor official website

 

Specifically, the main features of Vapes Bars Ghost nicotine pouches include:

  • Six flavors: Lychee/ Frosted/ Ice mint/ Blueberry Ice/ Citrus/ Mango 
  • Three nicotine strengths: 6mg, 16mg, and 20/25mg 
  • Specifications: 20 pouches per pack/ smokeless/ no tobacco 
  • Use time: 20-30 minutes 
  • Price: discounted to £3.99

 

Overall, all three new nicotine pouch products offer a variety of flavors and nicotine concentrations to meet personalized needs. They come in portable packaging containing 20 pouches each, making them convenient for on-the-go use. They also emphasize their smoke-free and tobacco-free health and environmental benefits. With prices ranging from £3.99 to £4.99, they are affordable and easily accessible to a wide range of consumers. The typical usage time is between 20 to 60 minutes, providing users with a sufficient amount of nicotine release time.

 

Nicotine pouches, as a new type of nicotine alternative, are gradually gaining popularity and usage rates in the market. With e-cigarette manufacturers constantly introducing new products, the nicotine pouch product line is becoming increasingly diverse, providing consumers with more choices.

 

2FIRSTS will continue to monitor the latest developments in the nicotine pouch market and provide timely updates on related product information.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea's Tobacco Plan Excludes 6-Methyl Nicotine as Customs Tightens Import Controls and Analog Liquid Imports Fall 83%
South Korea's Tobacco Plan Excludes 6-Methyl Nicotine as Customs Tightens Import Controls and Analog Liquid Imports Fall 83%
South Korea's government unveiled its first Tobacco Harm Management Basic Plan for 2027–2031 on October 29, 2026, proposing broader testing of vaping and heated tobacco products while excluding nicotine analogs such as 6-methyl nicotine. Synthetic nicotine came under tobacco regulation on April 24, and a June investigation found 6-methyl nicotine in 12 liquid inhalation products marketed as nicotine-free. Customs data released in September showed that imports of nicotine analog solutions fell 83.3%, from 12 metric tons in January–April to 2 metric tons in May–August. By September 20, imports had reached approximately 15 metric tons for the year, with 99.99% originating from China. Customs authorities have tightened pre-clearance testing and supply-chain documentation requirements, while the MFDS expects to complete its assessment of nicotine analog hazards by the end of 2026.
Regulations
Nov.04
JTI Proposes 25-Cent Irish Cigarette Tax Increase, Says It Could Raise €45 Million
JTI Proposes 25-Cent Irish Cigarette Tax Increase, Says It Could Raise €45 Million
Japan Tobacco International's Irish business has proposed a €0.25 tax increase on a pack of 20 cigarettes in its pre-Budget 2027 submission, below the €0.50-or-more increases typically imposed in recent Irish budgets. JTI says the proposal could generate around €45 million in additional Exchequer revenue while limiting further movement toward illicit and non-Irish-tax-paid tobacco. Revenue's existing estimate for a comparable €0.25 increase, including pro-rata rises on other tobacco products, is about €18 million for a full year.
JTI
Sep.18 by 2Firsts Perspectives
NATO Executive Director David Spross Sees U.S. Vape Regulation Improving, Calls for More PMTA Authorizations and Warns of 2027 State Tax Pressure
NATO Executive Director David Spross Sees U.S. Vape Regulation Improving, Calls for More PMTA Authorizations and Warns of 2027 State Tax Pressure
The National Association of Tobacco Outlets is calling for more FDA marketing authorizations, greater transparency in the PMTA process and continued enforcement against unauthorized e-cigarettes, even as its executive director, David Spross, points to recent regulatory developments as signs of progress. At the state level, excise taxes, flavor restrictions and vapor product directories remain major issues for tobacco retailers. By August 2026, 17 states had enacted laws establishing state-managed e-cigarette directories or similar systems.
Innovation
Sep.29 by 2Firsts Perspectives
US ITC Judge Finds Glas Infringed Two JUUL Vape Patents, Recommends Restrictions on Related Imports——Glas Received FDA Marketing Authorization for Four Vape Pods in May 2026; Proposed Restrictions Remain Under Commission Review
US ITC Judge Finds Glas Infringed Two JUUL Vape Patents, Recommends Restrictions on Related Imports——Glas Received FDA Marketing Authorization for Four Vape Pods in May 2026; Proposed Restrictions Remain Under Commission Review
A U.S. International Trade Commission (USITC) administrative law judge issued an initial determination on October 20, 2026, finding that certain Glas vaping devices, cartridges and components infringed 12 claims across two patents asserted by JUUL, constituting a violation of Section 337 of the Tariff Act of 1930. The judge recommended a limited exclusion order and a cease and desist order against the Glas respondents. Five months earlier, the FDA authorized four Glas e-cigarette pods, including mango, blueberry and two menthol variants. The patent investigation concerns device and cartridge structures and is separate from FDA premarket review. The proposed import restrictions have not become final, and their product-level scope remains unresolved.
company
Nov.05
Canada Health Minister Says She Is Not Considering Looser Nicotine Pouch Retail Rules as PMI-Linked Group Pushes for Wider Access
Canada Health Minister Says She Is Not Considering Looser Nicotine Pouch Retail Rules as PMI-Linked Group Pushes for Wider Access
Canadian Health Minister Marjorie Michel says she is not considering loosening retail restrictions on nicotine pouches. Canada regulates pouches containing 4 mg or less of nicotine per unit as non-prescription nicotine replacement therapy and requires newer NRT formats such as pouches to be sold from behind pharmacy counters. Meanwhile, Unsmoke Canada, linked to Philip Morris International's Canadian business, is pushing to allow pouches in convenience stores and other general retail outlets. Health Canada also acknowledges continued unauthorized sales, while recent research shows rising pouch use among Canadian youth aged 16 to 19.
Sep.24
North Carolina Tightens Vape Product Directory Enforcement, Expands State and Local Powers as Violators Face Fines, Product Seizures and License Suspension or Revocation
North Carolina Tightens Vape Product Directory Enforcement, Expands State and Local Powers as Violators Face Fines, Product Seizures and License Suspension or Revocation
North Carolina has expanded enforcement of its vapor product directory rules, authorizing more state and local law enforcement participation and establishing a task force led by the State Bureau of Investigation. The legislation requires at least one unannounced compliance inspection annually for retailers, distributors and wholesalers handling covered products. Penalties effective October 1, 2026, include civil fines of $500–$750 for a first violation and $1,000–$1,500 for repeated violations within 12 months, along with potential license suspension or revocation. Manufacturers may face penalties of $10,000 per unlisted product. The measures strengthen the product directory system established in 2024.
Regulations
Oct.28