Data shows a shift as disposable products decline, with 2ml pods rising to 38.4%. Larger devices and multi-use kits are emerging, driven by promotions. However, illegal disposables persist, and regulatory gaps remain. Talysis reports that the market is transitioning to compliant alternatives.

Talysis data reveals a "brand reshuffling" in Scotland post-ban. Leading brands like Elf Bar, Lost Mary, and SKE dropped sharply, while emerging brands Pixl and Higo surged. Compliant alternatives like blu and Hyola performed well.

Talysis data shows strong growth in oral nicotine sales in Scottish convenience stores pre- and post-ban. By May 2025, market share hit 1.1% (58% growth), rising to 1.3% (51% growth) post-ban. The top five brands capture 97% of sales, with Velo and Nordic leading. UK nicotine pouch sales reached £158 million ($200 million), up 71%, with convenience stores seeing the fastest growth and brands like XQS launching new flavors.

New data from the UK online vape store 'Vape Superstore' reveals that smokers switching to e-cigarettes can save a significant amount annually. The average annual cost of smoking is £2,920 (around $3,882), while e-cigarettes cost £480 (around $638) per year, leading to savings of £2,440 (around $3,243) annually.

A study published in the American Journal of Public Health shows that since California implemented a flavored tobacco ban in 2023, the average per capita nicotine sales from e-cigarettes have dropped by 37%, with cigarette sales falling by 10.6%. Illegal flavored products, such as disposable e-cigarettes, continue to circulate, with a significant increase in products marketed as 'fresh' or 'flavorless'.