2Firsts, September 19, 2025, Dortmund, Germany – On the second day of InterTabac 2025, Mylor Innovation Lab drew attention with the debut of its JuiSour series solution for e-liquids. The booth was crowded with visitors, as clients from the United States, Europe, the Middle East, and Southeast Asia stopped to test the new products.
“This release is not just about a new product—it is a systematic reconstruction of how sourness is designed”, Ruby, Product Director of Mylor, told 2Firsts at the booth.
Leveraging the Global Stage: Multi-Dimensional Innovation
According to Ruby, Mylor chose to launch the JuiSour series at InterTabac not only to leverage the exhibition’s global influence in rapidly raising the new product’s visibility, but also to demonstrate the company’s strengthened commitment to its globalization strategy. “This exhibition allows us to strengthen ties with partners and distributors worldwide, laying a foundation for further market expansion”, Ruby said.
At this year’s event, Mylor presented two major categories of new products:
- Several new e-liquid formulations tailored to regional taste preferences;
- Its flagship innovation, the JuiSour series, is designed to redefine sourness in e-liquids, offering a more natural and refreshing sour taste while creating a juicy, lush, and deeply immersive sensory experience.
Ruby explained that Mylor’s R&D focuses on three fields:
- Flavor authenticity and differentiation: Not only authentically recreates broad flavor profile such as fruits, desserts, and beverages but also explores unique sensory memories through nuanced taste layers and lasting aftertastes;
- Safety and compliance: Strictly adheres to international standards in raw material selection and formulation;
- Holistic balanced sensory experience: Achieves a refined balance across five key dimensions: aroma, sweetness, cooling sensation, sourness, and nicotine impact (including throat hit, head rush, and chest kick).
Groundbreaking the limitation of Acetic Acid: Three Key Innovations
Sourness is one of the five basic tastes and plays a critical role in e-liquids by enhancing aroma profile, balancing sweetness, and improving juiciness. However, acetic acid—the most common sour agent—often lead to an unnatural sourness, strong nasal harshness, and sharp throat sting at high concentrations.
Positioned as a breakthrough solution, the JuiSour series provide vaping brands with sensory differentiation and technological barriers to help them stand out in a competitive market.
“Our goal with JuiSour is to make sourness a powerful tool for innovation rather than a limitation for product development”, Ruby noted.
Ruby outlined three key innovations:
- Flavor system reconstruction: Using a scientific framework of “aroma burst – sour-sweet balance – enhanced juiciness” to avoid negative sensations of acetic acid while enhancing aroma complexity and authenticity;
- Targeted matching and customization: JuiSour-Berry enhances the aroma intensity, aroma reproduction and aroma burst; JuiSour-Candy balances sweetness, reduces sweetness linger, and improves freshness and smoothness; JuiSour-Citrus boosts juiciness and natural sourness in citrus and beverage flavors;
- “Golden Sour-Sweet Ratio” model: Mylor pioneers the introduction of the sweet-sour concept from the food and beverages industry into the e-liquid sector, establishing new sensory benchmarks tailored to different flavor profiles.
Compliance and Differentiation as Core Pillars
Mylor’s products are now distributed across Europe, Russia, the Middle East, Southeast Asia, and North America, with expansion underway in South America and Africa.
On compliance, the company has adopted a “compliance-first” principle. Its production line is built according to GMP standards with Class 1,000 cleanroom facilities. In June 2025, its laboratory received CNAS accreditation, enabling independent testing and issuance of certified reports. Integrating MES smart manufacturing, the U9 system, SRM supply chain management systems, and WMS warehouse systems, Mylor has built a full traceability framework spanning raw materials, production, and shipment.
The company has also passed ISO9001 (Quality Management), ISO14001 (Environmental Management), and ISO45001 (Occupational Health & Safety) certifications. In addition, collaborations with international tobacco firms ensure strict adherence to global standards, driving continuous improvement in product quality and regulatory compliance.
Looking ahead, Ruby sees two defining trends in the global e-liquid market over the next two to three years:
1. Compliance-driven growth: Stricter and more detailed regulations, with compliance and transparency as key market thresholds;
2. Flavor segmentation: Consumer demands across dimensions such as aroma profile, sweetness, cooling sensation, sourness, and nicotine impact will evolve from “broad categories” to greater refinement. Multidimensions of sensory profiles including authentic aroma, precise sweet-sour ratios, multi-layered cooling sensations, juicy and tangy profiles, as well as rapid nicotine headrush and intense throat hit—will become critical factors in brand competition.
Forward-Looking Strategy: From Flavor Simulation to Flavor Design
Ruby revealed that Mylor has already established a dual-driven R&D system combining sensory science and consumer behavior research, continuously iterating and optimizing its flavor design and sensory profile models.
At the same time, the company has made technical reserves in regional flavor specialties (such as Asian tea profiles and tropical fruit extractions) and atmospheric flavors (such as rainforest and oceanic bases). With solutions like JuiSour, Mylor is pushing the industry from “flavor simulation” toward “flavor design”, further reinforcing experiential differentiation.
Mylor will continue to empower flavor innovation through sensory science, working with global partners to define the next generation of vaping experiences.
For more technical information or collaboration inquiries, please contact: max@Mylorbio.com/+86 13714124978
