【By 2Firsts】During a field survey at the World Vape Show Dubai 2025, Firsts found that adjustable flavor products remain a hot innovation trend among multiple brands.
Since 2024, the demand for flavor-adjustable e-cigarettes in the American market has been steadily rising, prompting industry innovation to shift focus from "external visibility" to "internal controllability". The once popular interactive designs such as screens, AI, and touch controls are losing their appeal, while "flavor personalization" has become the new focus of brand competition.
At this year's e-cigarette exhibition in Dubai, 2Firsts discovered that most adjustable products still focus on adjusting sweetness, coolness, and nicotine levels. However, some new products have begun to explore more detailed experiential dimensions, such as adding carbon dioxide adjustment functions to enhance the "carbonated beverage-like" mouthfeel feedback by controlling the bubble sensation, significantly improving users' experience of "layers" and "authenticity".
The CFU technology platform developed by Firstunion has introduced a line of open products that are modular in design, including "cooling models," "sweetening models," and "nicotine models," among others. This allows users to select the specific features that meet their individual needs.
While most adjustable products still mainly focus on adjusting flavors and nicotine strength, in the Dubai region, consumers show a higher preference for products that adjust the cooling sensation. Below is a photo gallery of adjustable e-cigarette products with cooling levels (photos all from 2Firsts).
Below are some pictures of dual-flavor mixed adjustment e-cigarette products (all images are from 2Firsts)：
Welcome to submit articles, reach out for interviews, or share comments with 2Firsts. Please contact info@2firsts.com, or connect with 2Firsts CEO Alan Zhao on LinkedIn.
Click on the image below to access the featured article.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
