New Zealand Daily Vaping at 11%, User Numbers Climb to 480,000

Nov.21.2024
New Zealand Daily Vaping at 11%, User Numbers Climb to 480,000
New Zealand's daily vaping rate has surged to 11.1% in 2023/24, with users increasing to 480,000, while daily smoking rates continue to drop.

On November 19, New Zealand's Ministry of Health released the results of the 2023-2024 Health Survey.

 

 

Key Findings for the Total Population (15+)

 

 

Decline in Daily Smoking:


Daily smoking rates have steadily decreased since 2011/12, with an accelerated decline observed from 2019/20 onwards.

 

  • In 2023/24, the daily smoking rate was 6.9%, nearly unchanged from 6.8% in 2022/23, but significantly down from 16.4% in 2011/12.
  • The number of daily smokers dropped from 573,000 in 2011/12 to 300,000 in 2023/24.

 

Rise in Daily Vaping:


Daily vaping prevalence has surged since it was first measured in 2015/16, when it was just 0.9%. After a steady rise in the early years, growth accelerated sharply from 2020/21.

 

  • In 2023/24, the daily vaping rate reached 11.1%, up from 9.7% the previous year.
  • The number of daily vapers increased from 33,000 in 2015/16 to 480,000 in 2023/24.

 

 

Age-Group Insights 

 

 

  • Among 15–17 and 18–24-year-olds, vaping has grown faster than the decline in smoking.
  • For adults aged 25–64, the rise in vape use aligns closely with the decline in smoking.
  • Among 15–44-year-olds, daily vapers now outnumber daily smokers, but this trend is less pronounced for those aged 45–64.
  • For individuals aged 65 and older, smoking rates remain relatively high, with slower adoption of vaping.

 

The Associate Minister of Health, Casey Costello, said: "Most of the survey data shows a continuation of the great progress that's been made in the last few years - especially with falling numbers of Māori smokers and very low rates of youth smoking".
 

"Early next year I will also take proposals to cabinet for an improved regulatory regime around all nicotine and tobacco products with a view to having a system that is aimed at reducing harm, that is coherent across products, and enforceable".

 

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Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


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1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

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