Al Fakher Partners with Cannabis Brand Cookies to Launch New Hookah Line Featuring Five Flavors, Including Blueberry Caviar

Aug.18

Hookah brand Al Fakher has teamed up with international lifestyle brand Cookies to release a co-branded hookah flavor series, marking Cookies’ first entry into the hookah industry. The collaboration introduces five innovative flavors and officially launched on June 25, 2025, through select retail and online channels.

Key Points:

Al Fakher and Cookies collaborate to launch five innovative hookah flavors.
This marks Cookies’ debut in the hookah category, with the products jointly developed by both teams.
The co-branded line became available on June 25, 2025, aiming to reach a broader audience.

According to citybuzz (August 15), the new Al Fakher × Cookies series includes: Blueberry Caviar, Citrus Zen, Purple Sunset, Watermelon, and Icy Lemon.

Cookies co-founder and CEO Berner highlighted that the partnership allows Cookies to expand its influence into the hookah market. The series features co-branded packaging that blends Cookies’ iconic blue identity with Al Fakher’s mark of quality.

Al Fakher Marketing Director Ashley Bock described the collaboration as a cross-industry initiative that both respects hookah tradition and introduces it to a wider audience.

References:

[1] Al Fakher and Cookies Launch Innovative Hookah Flavor Collection

Also Read:

[1] Product | Cartridge Design + Over 40 Flavors Available: AL FAKHER's Two Shisha-Style E-Cigarettes Launch in the European Market

[2] Egypt Tops Global Hookah Exports in 2024, with Middle East and North Africa as Key Markets

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