2Firsts Insights | Imperial Brands’ blu Teases “Summer Bundle” Featuring BLU BOX KIT and New blu 2.0

Key Points:

·The Blu brand is set to launch a "Summer Gift Pack," featuring refreshing summer flavors including mango ice, blueberry ice, and lemon ice pods and sets.

·Blu to launch new interchangeable products in the first half of the year: BLU BOX KIT and blu 2.0.

·The pods of the BLU BOX KIT are compatible with multiple BLU devices (bar kit and box kit) and feature a safety lock and LED indicator light.

·The new blu 2.0 features a button to adjust flavor intensity and has an energy-saving mode for a smoother vaping experience.

【By 2Firsts】Recently, Imperial Brands PLC's e-cigarette brand blu announced on its official website that it will soon launch "SUMMER BUNDLES," featuring refreshing flavors such as mango ice and blueberry ice. In addition, 2Firsts noted that blu has already introduced new products such as the BLU BOX KIT and blu 2.0 in the first half of this year.

"Summer Gift Package" Set to Launch, Featuring Refreshing Flavors

A search on the official website of the Blu brand revealed that on the homepage's "SUMMER BUNDLES" activity page, it displayed the message "SUMMER BUNDLES COMING SOON" and invited visitors to "Stay tuned to see what's coming soon when you sign up to our newsletter.

The right side of the event preview image showcases a series of popular products under the brand Blu:

·Main flavors include: Mango Ice, Strawberry Ice, Blueberry Ice, Lemon Lime; 

·Product types: pod system (blu 2.0 / blu pod) + pod replacement kit (blu bar kit); 

·Puff range: 1000 - 2600 puffs; 

·Legal labeling: all packaging will feature the warning "This product contains nicotine which is a highly addictive substance".

Blu Prioritizes Pod-Based Product Launches in the First Half of the Year

In the first half of this year, the blu brand launched several new products: BLU BOX KIT and blu 2.0. 2Firsts compiled the parameter information of these two products, as shown in the following figure.

The BLU BOX KIT and blu 2.0 are both pod systems. The pod of the BLU BOX KIT is compatible with the blu bar kit and blu box kit, but not with the blu 2.0 device. The official website introduces this product as featuring a safety lock and LED indicator lights.

The blu 2.0 is designed to be used with the 2.0 Flavour Maxpod. According to the official website, the flavor intensity of the blu 2.0 is controlled by the power button on the side of the device, holding the side button for 3 seconds will toggle the intensity. Additionally, the blu 2.0 also has a power-saving mode, in which the product's flavor will be more gentle.