Key Takeaways
- Event: BAT Japan will support and sponsor “DIGGIN DEEP 2026 DAIKANYAMA” and set up a VELO special booth.
- Time: March 7–8, 2026; 12:00–19:00.
- Content: VELO product displays and trial experiences, including Velo Smooth Peppermint Medium launched on Feb. 2.
- Interaction: Visitors who complete a trial and member registration can join the “REMIX DROP” mini-game and receive prizes.
2Firsts, March 5, 2026 –
According to PR TIMES, BAT Japan (British American Tobacco Japan G.K.) said it will support and sponsor the outdoor culture market “DIGGIN DEEP 2026 DAIKANYAMA,” to be held at Daikanyama T-SITE on March 7 and 8, 2026, and will set up a special booth for the oral tobacco brand VELO at the venue.
The report said the booth will be organized around the latest campaign theme, “Sono Shunkan wo REMIX,” and will feature a dedicated area with the “VELO Tropical Forest” design.
Regarding booth content, the report said VELO will provide product displays and trial experiences, including the new product “Velo Smooth Peppermint Medium,” which went on sale on Feb. 2.
For visitor services, the report said attendees who complete a VELO trial experience and member registration can take part in a mini-game called “REMIX DROP” using a VELO can. If the can lands in a hole marked “WIN,” the participant will receive a prize.
Image Source：PR TIMES
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