E-cigarette shops in Wisconsin, USA, see sales drop due to new regulations

Sep.08.2025

E-cigarette shops in Wisconsin, USA, see sales drop due to new regulations

Wisconsin's new vape regulations have led to a significant drop in sales and stock for vape shops. The law, which bans most vape products, has forced businesses to remove 80% of their stock. Many top sellers are now off-limits, and some customers are traveling out of state to find the products they want. Despite losing a lawsuit against the Department of Revenue, WiscoFAST continues to fight the regulations, arguing that they unfairly target small businesses.

Key Points：

·Regulation Impact: New vape regulations in Wisconsin have led to an 80% reduction in stock for some stores and sales drops of up to 80%.

·Business Struggles: Many vape shops are struggling as top-selling products are now banned, forcing some customers to seek alternatives out of state.

·Industry Response: WiscoFAST, a trade group representing vape shop owners, lost a lawsuit against the Department of Revenue but continues to advocate for changes to the regulations.

2Firsts, September 8th - according to wmtv15news reported in September 6th, Wisconsin trade group WiscoFAST has lost its lawsuit against the Department of Revenue over new vape product regulations. The law, which just took effect, bans most vape products, forcing business owners to remove 80% of their stock and face potential fines. Many vape shops have seen sales drop by up to 80%.

Holy Smokes Vape Shop in Green Bay has experienced a significant drop in sales as customers are unhappy with the ban. Many top-selling products are now off-limits due to the statewide ban, which vape shop owners say could reshape their entire business. Some customers are traveling out of state to find the products they want.

Despite losing the lawsuit, WiscoFAST’s president, Tyler Hall, says the ban is hurting both consumers and business owners. He is urging lawmakers to reconsider the regulations, which he believes unfairly target small businesses. Hall emphasizes that the vape industry was built by small businesses and should not be overshadowed by big tobacco companies.

References:

[1] Wisconsin trade organization loses lawsuit against new vape regulations

Also Read:

[1] American Journal of Public Health: California E-cigarette Sales Drop 37%, Illegal Menthol Disposable Products See Significant Growth

[2] US Report: Americans Discard 500,000 Disposable E-Cigarettes Daily, Nearly $100 Million Lost Annually

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

As FDA Reshapes PMTA Reviews and ENDS Enforcement Priorities, CTP Acting Director Bret Koplow to Keynote NATO Event for a Retail Network of 66,000-Plus Stores

As FDA Reshapes PMTA Reviews and ENDS Enforcement Priorities, CTP Acting Director Bret Koplow to Keynote NATO Event for a Retail Network of 66,000-Plus Stores

Bret Koplow, acting director of the U.S. Food and Drug Administration's Center for Tobacco Products, will deliver a keynote and participate in a fireside chat at the National Association of Tobacco Outlets' Sept. 29-30 conference in Washington. His appearance comes months after the FDA moved to accelerate PMTA reviews and introduced a more differentiated enforcement policy for certain unauthorized ENDS and oral nicotine pouch products. The agency also plans a public list identifying manufacturers and products it does not currently intend to prioritize for enforcement under the May guidance. NATO says its membership includes more than 66,000 retail stores, making product-status transparency and enforcement boundaries directly relevant to the retail sector.

Special Report | Russia, Ukraine and Belarus Launch Fresh Push to Rein in Vaping

Special Report | Russia, Ukraine and Belarus Launch Fresh Push to Rein in Vaping

Russia, Ukraine and Belarus are tightening vape regulation through different tools, from Ukraine’s stronger enforcement push and Belarus’s proposed advertising restrictions to Russia’s new GOST standard and regional sales-ban mechanism. As black-market concerns persist, some Russian experts argue that China’s tightly controlled but legalised model — built around licensing, traceability and taxation — may offer a more effective alternative to blanket prohibition.

Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules

Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules

According to Swiss media outlet Blick, local authorities are strengthening compliance checks on vape products, nicotine pouches and other tobacco-related products following the implementation of Switzerland’s revised Tobacco Products Act. A Basel laboratory tested 32 disposable vapes and e-liquids, with only three meeting regulatory requirements and 21 products banned from sale. Swiss authorities are also expanding retail inspections, laboratory testing and youth purchase checks to enforce the new tobacco and nicotine product rules.

Michael Olise’s World Cup Locker-Room Photo Puts Nicotine Pouches in the Sports Business Spotlight

Michael Olise’s World Cup Locker-Room Photo Puts Nicotine Pouches in the Sports Business Spotlight

Several European sports outlets have reported on a suspected nicotine pouch seen in French footballer Michael Olise’s locker photo, bringing football’s long-running “snus” culture back into public view and highlighting brand visibility, product classification and public-health debate around nicotine pouches in sports settings.

Jun.25 by 2Firsts Perspectives

FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market

FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market

Public health groups, pediatricians and parents sued the U.S. Food and Drug Administration on July 14, 2026, challenging a May enforcement guidance that they say allows unauthorized e-cigarettes and nicotine pouches to remain on the market while applications are under review.

U.S. Appeals Court Says BAT Must Face Class Action Over Cigarette Labels

U.S. Appeals Court Says BAT Must Face Class Action Over Cigarette Labels

A U.S. appeals court ruled that British American Tobacco (BAT) must continue facing a consumer class action lawsuit over cigarette labels. The ruling allows the case to proceed but does not determine that BAT violated the law or is liable for damages. The case highlights ongoing legal risks facing major tobacco companies related to product labeling, consumer disclosures and product liability claims.

Related Topics

Related Read

As FDA Reshapes PMTA Reviews and ENDS Enforcement Priorities, CTP Acting Director Bret Koplow to Keynote NATO Event for a Retail Network of 66,000-Plus Stores

As FDA Reshapes PMTA Reviews and ENDS Enforcement Priorities, CTP Acting Director Bret Koplow to Keynote NATO Event for a Retail Network of 66,000-Plus Stores

Special Report | Russia, Ukraine and Belarus Launch Fresh Push to Rein in Vaping

Special Report | Russia, Ukraine and Belarus Launch Fresh Push to Rein in Vaping

Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules

Switzerland Tightens Vape Checks as Only 3 of 32 Tested Products Meet New Tobacco Rules

Michael Olise’s World Cup Locker-Room Photo Puts Nicotine Pouches in the Sports Business Spotlight

Michael Olise’s World Cup Locker-Room Photo Puts Nicotine Pouches in the Sports Business Spotlight

2Firsts Perspectives

FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market

FDA Sued Over Allowing Some Unauthorized Vapes and Nicotine Pouches to Stay on Market

U.S. Appeals Court Says BAT Must Face Class Action Over Cigarette Labels

U.S. Appeals Court Says BAT Must Face Class Action Over Cigarette Labels