Key Points at a Glance
- blu has introduced “Creamy Tobacco” as part of its flavour lineup planned for 2026, positioning it as a richer and smoother traditional tobacco option compared with its existing “Golden Tobacco” flavour;
- The new flavour will be available across both the rechargeable blu bar kit and its compatible blu kit pods, covering device kits and replaceable pod formats;
- blu bar kit pods are labelled with up to 1,000 puffs per pod, while blu kit pods are sold in two-pod packs with up to 2,000 puffs in total, with puff counts based on laboratory testing;
- With the addition of the new flavour, the blu bar kit currently offers five flavour options, while the blu kit pods range has expanded to 16 flavours, all at a nicotine strength of 20mg/ml.
2Firsts, December 19, 2025 — According to a post on blu’s official website, blu, the vaping brand owned by Imperial Brands PLC (LON: IMB), has unveiled a new flavour, “Creamy Tobacco,” as part of its flavour roadmap for 2026. The flavour will be rolled out across the rechargeable blu bar kit and its compatible blu kit pods. The brand says the new offering is designed to deliver a more velvety tobacco taste.
According to blu, the Creamy Tobacco blu bar kit is sold as a device-and-pod bundle, consisting of a rechargeable vaping device and a single pod. Each pod is labelled with up to 1,000 puffs. Once the pod is depleted, the device can be recharged via USB-C and used again with a replacement pod.
On the pod side, Creamy Tobacco will also be available in the blu kit pods format. The product is sold in packs of two pods, with a combined label of up to 2,000 puffs, or around 1,000 puffs per pod.
blu noted that the stated puff counts represent maximum estimates based on laboratory testing and that actual usage may vary depending on individual habits and preferences.
In terms of flavour positioning, blu describes Creamy Tobacco as richer than its existing Golden Tobacco range. The company says the flavour is “stronger” in its blu 2.0 pod version, while offering a smoother and creamier experience in its refillable blu PRO e-liquid, resulting in an overall heavier traditional tobacco profile.
In addition, blu disclosed on its website that the blu bar kit currently comes in six flavours, including Creamy Tobacco, Blueberry Sour Razz, Pineapple, Cherry, Blueberry Ice and Watermelon Ice, all with a nicotine strength of 20mg/ml. The blu kit pods range has expanded to 16 flavours, including Mint, Apple and Strawberry Ice.
Cover image source: blu website
