
On May 15th, Imperial Brands released their financial report for the six months ending on March 31, 2024. The report shows that due to price increases and a growing demand for tobacco alternative products, the company's operating profit for the first half of the year has increased. During the reporting period, the company achieved revenue of £15.1 billion, a decrease of 2.3% year-on-year; when adjusted for fixed exchange rates, the operating profit increased by 2.8% to reach £1.67 billion.

Sales of the Empire's new generation tobacco product (NGP) brand, including Pulze heated tobacco and Blue-cigarette, have increased by 16.8%. The company has also raised its interim dividend by 4% to 44.90 pence.
CEO Stefan Bomhard stated, "The tobacco pricing actions taken in the first half of the year, as well as the strong momentum in NGP, give us confidence in our ability to deliver full-year performance in line with our guidance.
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