Japan Tobacco’s Greece Subsidiary Posts $900 Million Revenue in 2024, Plans to Boost Ploom Market Expansion

Jul.18
Japan Tobacco’s Greece Subsidiary Posts $900 Million Revenue in 2024, Plans to Boost Ploom Market Expansion
Japan Tobacco International’s (JTI) Greece operations are projected to generate over €800 million (approximately $900 million) in revenue in 2024, with a net profit of €958,000 (about $1.11 million), marking a growth in market share despite challenging conditions. JTI’s innovation is driving market expansion in Greece, with its Ploom products successfully entering the market.

Key Points:

 

·Japan Tobacco International's (JTI) Greece branch reported a revenue of 834 million euros (approximately $900 million) in 2024, a 2.5% increase compared to the previous year. 

 

·The company's net profit was 958,000 euros (approximately $1.11 million), with strong cash flow. Despite challenging international economic conditions, JTI saw a 6.3% increase in its pre-tax profit. 

 

·JTI continues to invest in innovation and market expansion to drive high-quality employment opportunities.

 


【2Firsts News Flash】According to a report by zougla on July 17th, Japan Tobacco International's (JTI) Greece branch reported a total turnover of 834 million euros (approximately $900 million) in 2024, a 2.5% increase from 2023. Despite the challenging international economic conditions, the company achieved a net profit of 958,000 euros (approximately $1.11 million) and maintained strong cash flow, with cash reserves of 29 million euros (approximately $33.72 million).

 

In 2024, JTI paid €734 million (approximately $900 million) to the Greek government, an increase from the €721 million (approximately $800 million) paid in 2023. The company's net sales increased by 7%, further solidifying its leading position in the domestic market.

 

The year 2024 is a crucial year for JTI, as the company's combustible products continue to hold a leading position in the Greek market, while its innovative heated tobacco product Ploom has successfully entered the low-risk product market. Greece has become one of the top ten markets for Ploom's global launch, demonstrating the country's important role in JTI's international investment plan.

 

Janine Neuhaus, the General Manager of JTI's Greece branch, stated: "The financial data for 2024 reflects the strong growth momentum of JTI in Greece. We will continue to maintain our enthusiasm, solidify our leadership position in the combustible tobacco products sector, and continuously expand our market share in the heated tobacco products market.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

NJOY Sues FDA Over Delayed Ruling on Flavored Disposable Vapes
NJOY Sues FDA Over Delayed Ruling on Flavored Disposable Vapes
Altria’s subsidiary NJOY has sued the U.S. Food and Drug Administration (FDA) and the U.S. Department of Health and Human Services (HHS), alleging prolonged delays in ruling on its appeal for flavored disposable vapes. NJOY argues the products are identical to authorized versions and backed by scientific data and safeguards, yet the review has taken far beyond statutory limits, blocking lawful products while illicit ones flood the market.
Aug.24
Philip Morris International's five-year EU investment exceeds €43 billion, generating nearly €290 billion in economic impact
Philip Morris International's five-year EU investment exceeds €43 billion, generating nearly €290 billion in economic impact
According to Ernst & Young Parthenon research, Philip Morris International (PMI) invested over 43 billion euros in the EU from 2019 to 2023. It brought nearly 290 billion euros in economic impact, supported about 1 million jobs (21,500 direct hires in 2023), put 19.6 billion euros into over 45,000 suppliers, spent 625 million euros on tobacco leaf procurement, 2.3 billion euros on R&D, and exported over 33 billion euros to non-EU markets.
Sep.19 by 2FIRSTS.ai
BAT CFO Transition: Soraya Benchikh Steps Down, Digital & Information Director Javed Iqbal to Serve as Interim Successor
BAT CFO Transition: Soraya Benchikh Steps Down, Digital & Information Director Javed Iqbal to Serve as Interim Successor
British American Tobacco (BAT) announced that its current Chief Financial Officer (CFO) and Board member, Soraya Benchikh, will step down from her role effective August 26, 2025, and will continue to support the transition until December 31, 2025. The company has initiated the selection process for a permanent successor. In the meantime, current Digital & Information Director Javed Iqbal will serve as Interim CFO.
Aug.27 by 2FIRSTS.ai
Malaysia Seizes 300,000 Smuggled Vapes and Components, Suspected for Singapore Market, Labeled with “Salthub”
Malaysia Seizes 300,000 Smuggled Vapes and Components, Suspected for Singapore Market, Labeled with “Salthub”
Malaysian Customs in Port Klang seized about 300,000 smuggled e-cigarettes and components. The shipment, disguised as furniture and labeled "Salthub," lacked required health warnings. It was likely smuggled to Singapore by road. The UNODC has warned that Malaysia is a key transit point for drug and e-cigarette smuggling to Southeast Asia.
Sep.03 by 2FIRSTS.ai
Thai police raid illegal e-cigarette shop disguised as convenience store, seize over 600 products and detain operators.
Thai police raid illegal e-cigarette shop disguised as convenience store, seize over 600 products and detain operators.
Thai police raided an illegal e-cigarette store disguised as a convenience store in Pattaya, seizing over 600 products.
Sep.01 by 2FIRSTS.ai
Research Abstract|Months After Flavored Tobacco Ban, More Than Half of Vape Shops in California Remain Noncompliant
Research Abstract|Months After Flavored Tobacco Ban, More Than Half of Vape Shops in California Remain Noncompliant
The study evaluated early compliance with California’s flavored tobacco sales ban (SB 793). Between April and July 2023, the research team conducted field observations at 400 vape retailers, focusing on the availability of flavored disposable e-cigarettes and JUUL pods. Results showed that about 50.3% of stores were still selling flavored products in violation of the ban, including 53.2% of disposable vape retailers and 30.9% of JUUL pod retailers.
Sep.01 by 2FIRSTS.ai