Quick Overview
- Product: JUUL2 Peach flavour
- Rollout: across the UK from January 1, 2026
- Channels: major retailers, wholesalers and convenience stores
- Packs and pricing: 2-pack refills across all channels; 4-pack at select accounts; Starter Kit £9.99, Device Kit £6.99, Refill 2-pack £6.99, Refill 4-pack £13.9
- Quote: Melissa Wisdom said the company is continuing its expansion following October 2025 launches and reiterated its mission to provide alternatives for adult smokers
2Firsts, January 4, 2026 – According to Grocery Trader, Juul Labs UK announced the further expansion of its JUUL2 system flavour portfolio with the launch of the new Peach flavour. The company described the adult-oriented addition as offering a crisp, delicately sweet experience and expanding the range of responsible JUUL2 flavours available to adult smokers.
The original text said the new flavour will be rolled out across the UK from January 1 through major retailers, wholesalers and convenience stores, offering adult smokers alternatives to transition away from cigarettes.
It noted that the UK Government recognises the role that vaping can play to support adult smokers to transition away from cigarettes and has acknowledged that vape flavours are an important consideration in this process. The original text described JUUL2 Peach as the latest option for adult smokers looking for a flavoured vape as an alternative to cigarettes.
The original text said two-pack pods will be sold across all channels, with four-packs available at select key accounts, and listed RRPs/RSPs: Starter Kit (containing Virginia Tobacco and Crisp Menthol) £9.99, Device Kit £6.99, Refill Kit 2-pack £6.99, and Refill Kit 4-pack £13.99. It added that retailers can contact Juul Labs representatives for point-of-sale materials.
In a quote included in the original text, Melissa Wisdom said: “Following the launch of our 4 single fruit flavours (Mango, Watermelon, Apple and Lychee) in October 2025, we’re delighted to continue our expansion by bringing JUUL2 Peach pods to market to offer adult smokers a range of flavour options to accelerate their switching journey.”
Photo source: Grocery Trader.
We welcome news tips, article submissions, interview requests, or comments on this piece.
Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn
Notice
1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.
2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.
3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.
4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.
Copyright
This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.
For copyright-related inquiries, please contact: info@2firsts.com
AI Assistance Disclaimer
This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.
We welcome any corrections or feedback. Please contact us at: info@2firsts.com
