UK E-Cigarette Approved List Update: 320 New SKUs Approved, Including ELFBAR, SKE, MASKKING, and More (July 28 - August 1)

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Key points:

·The UK MHRA database published 320 SKUs between July 28th and August 1st, involving brands such as ELFBAR, LOST MARY, SKE, MASKKING, IVG, and others.

·MASKKING has announced its modular design product, MASKKING-LECO, while HAWCOS and ELFBAR have jointly released the HAWCOS x ELFBAR ROTATE25 DEVICE with 25,000 puffs.

·The updated SKUs of ZORVA and IVG brands primarily use nicotine concentrations of 18mg and 20mg, with flavors focused on fruity and cooling sensations.

·Brands such as ELFBAR, SKE, JNR, and MASKKING have collectively updated 304 pod SKUs.

【By 2Firsts】On August 4th, 2Firsts conducted regular monitoring and systematic organization of the Public Notices Database of e-cigarette products by the Medicines and Healthcare products Regulatory Agency (MHRA) for the week of July 28th to August 1st. During this period, MHRA published a total of 320 SKUs, including brands like ELFBAR, LOST MARY, SKE, MASKKING, and IVG.

According to the MHRA regulatory process, the product being posted in the notification database signifies that this SKU has passed compliance checks and has been granted legal approval for sale in the UK market.

The following is a list of the main brands, product types, and preliminary market trends analysis included in this update announcement.

ELFBAR's New Product will Soon be Launching in the UK, as MASKKING LEGO has been Revealed

In the "ELECTRONIC CIGARETTE - RECHARGEABLE, DEVICE ONLY ANY RECHARGEABLE WHICH CAN ALSO BE USED AS A REFILLABLE SHOULD BE REPORTED UNDER THE REFILLABLE CATEGORY" product category, a total of 3 SKUs were updated between July 28th and August 1st.

·Shenzhen Deyan Future Technology Co., Ltd.'s e-cigarette brand MASKKING has recently launched a new product SKU in this category - MASKKING-LECO. As early as March of this year, two top 2Firsts had reported on this product (read more); in June of this year, the product was also showcased at a sample sharing event hosted by 2Firsts. MASKKING-LECO features a "4 in 1" modular design as its core feature, enabling users to freely disassemble and DIY assemble the pod and battery.

·Sikary Technology Co., Ltd, a company based in Shenzhen, has introduced a new line of e-cigarette products under their brand SKE, including the SKE plus MOD and SKE 600 PRO.

·Heaven Gifts (Shenzhen) Technology Co., Ltd.'s brands ELFBAR and HAWCOS have jointly launched a new product, the HAWCOS x ELFBAR ROTATE 25 DEVICE. This product utilizes a "2+10" design and can provide 25,000 puffs. It is currently available on the UK distributor website Vape Club with a status indicating "COMING SOON.

ZORVA and IVG Launch New Flavors in 18MG and 20MG Nicotine Concentrations to Match Mainstream Preferences

A total of 11 SKUs were updated between July 28th and August 1st in the product category "Electronic cigarette – Refillable, placed on the market with one type of e-liquid (fixed combination).

·PILLBOX38 (UK) LIMITED's ZORVA 4 Pre-filled Pod with Battery line has added 10 new flavors, primarily fruit and mint, all with a consistent nicotine concentration of 18MG.

·IVG Compliance Limited's IVG XL35 added a new SKU, PINK LEMONADE 20MG, on July 29th.

·On July 28th-29th, IVG XL35 introduced a total of 15 new flavors, including fruit flavors, fruit with ice flavors, and mint flavors. All of these flavors have a nicotine concentration of 20MG.

Innokin Unveils 304 New Pods for Accessories, Featuring Brands like ELFBAR, SKE, and JNR

In the "Individual part of electronic cigarette capable of containing e-liquid" product category, a total of 1 SKU was updated between July 28 and August 1.

·Shenzhen Wulun Electronics Co., Ltd. has officially announced the release of the POD FILL POD, IMP BAR POD FILL POD, and CLICK REFILLABLE Pod under its brands Voom, VapeSoul, Silver Cig, IMP BAR, IZY VAPE, and EIDA.

In the "Others" product category, a total of 1 SKU was updated between July 28th and August 1st, involving the MVP 60K Device under the INNOKIN brand of Shenzhen Innokin Technology Co., Ltd.

In addition, a total of 304 SKUs were updated in the "Refill container/cartridge containing e-liquid" product category from July 28th to August 1st, mainly involving brands such as ELFBAR, SKE, JNR, MASKKING, and INNOKIN.

As a leading global NGP media and think tank, 2Firsts is committed to providing the latest product and technology information and insights for practitioners around the world in various categories such as e-cigarettes, heated tobacco products, and modern oral products. This aims to drive technological change and innovation in NGP products globally, ultimately bringing less harmful products and lifestyles to tobacco consumers worldwide.

With information sources covering the Chinese supply chain and global market, 2Firsts' product reporting has become one of the most influential platforms for new product and technology releases globally.

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Contact information: 

1.Email: info@2firsts.com

2.Contacted 2Firsts CEO Alan Zhao on LinkedIn.