NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales

Business by 2FIRSTS.ai
Jun.27.2024
NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales
NJOY expands to over 80,000 stores, plans to reach 100,000 by year-end with FDA-approved menthol e-cigarette products.

According to a report by CSPdaily News on June 26, it was revealed that NJOY, a subsidiary of Altria (Altria Group, Inc.), has expanded its sales network to over 80,000 retail stores in the first quarter of 2024. The company recently emphasized that they expect to "expand to approximately 100,000 retail stores by the end of the year.

NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales

 

NJOY continues to roll out its first retail trade program, aimed at helping the brand achieve optimal visibility and product placement in the retail market.

NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales

 

This expansion also comes with the U.S. Food and Drug Administration (FDA) granting marketing authorization to NJOY LLC for four menthol-flavored e-cigarette products, including NJOY ACE Pod Menthol 2.4%, NJOY ACE Pod Menthol 5%, NJOY DAILY Menthol 4.5%, and NJOY DAILY EXTRA Menthol 6%. This event marks the first time that the FDA has authorized non-tobacco flavored e-cigarette products.

NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales

 

NJOY CEO Shannon Leistra stated,

 

With the addition of NJOY menthol e-cigarette products, we now have a unique FDA-authorized product lineup to support adult smokers transitioning to smoke-free alternatives. We believe these marketing authorizations demonstrate the quality of NJOY products and the strength of evidence supporting the authorized NJOYmint e-cigarette products.

 

The senior vice president of regulatory affairs at the Aochiya Customer Service Company, Paige Magness, stated that...

 

The FDA has approved NJOY menthol-flavored e-cigarette product, providing a regulated alternative for adult smokers and e-cigarette users to replace the currently available illegal flavored disposable e-cigarette products on the market. We believe the marketing approval of NJOY mint is a positive outcome for public health.


Click on the text to continue reading:

 

Altria submits on! PLUS nicotine pouch PMTA application, covering three new flavors.

 

The first batch of menthol-flavored e-cigarettes under the NJOY brand has been approved by the US FDA for sale in the US.

 

Compliance Expert: FDA Approval for NJOY Menthol E-cigarettes Implies Relaxed Restrictions on Flavored Products in 3 Years

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Virginia Tightens Vape and Tobacco Retail Enforcement, With Fines Up to $15,000 Per Unlisted Product
Virginia Tightens Vape and Tobacco Retail Enforcement, With Fines Up to $15,000 Per Unlisted Product
A new Virginia law that took effect on July 1, 2026, requires retailers to obtain permits to sell liquid nicotine, vape and tobacco products, while directing Virginia ABC to conduct inspections and verify that stores sell only products listed in the state directory.
Jul.20
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
South Korea Vape Strategies Diverge as BAT Reconsiders Exit and PMI Takes VEEV to About 14,000 Stores
BAT Rothmans says it previously considered exiting South Korea's vaping market because of competitive pressure from unregulated products, but is now reassessing conditions following changes to the country's nicotine regulatory framework. Vuse and other BAT vaping products remain available through existing distribution channels. The statement followed a South Korean media report that interpreted BAT's broader withdrawal from selected Vapour markets as a full exit from South Korea. Meanwhile, Philip Morris International launched VEEV inPRIME in the country in June and began expanding distribution to around 14,000 convenience stores and other retail channels in July. The contrasting moves highlight differing investment strategies as South Korea's regulated vaping market evolves.
Aug.14
FDA Foreign Tobacco Registration Proposal Could Strengthen ENDS Import Oversight, Azim Chowdhury Says
FDA Foreign Tobacco Registration Proposal Could Strengthen ENDS Import Oversight, Azim Chowdhury Says
FDA’s proposed rule requiring foreign tobacco manufacturers to register establishments and list products is more than routine paperwork, Keller and Heckman LLP partner Azim Chowdhury told 2Firsts. He said it could strengthen FDA’s import enforcement, inspections and market surveillance. Chinese e-cigarette OEM/ODM manufacturers, specification developers, brand owners and component suppliers may need to review their roles, product data and U.S. market authorization status.
Special Report
Jun.29
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Nearly Half of Seoul Vape Vending Machines Bypassed by Fake IDs, Raising Youth Access Concerns
Seoul city authorities inspected 339 tobacco vending machines at e-cigarette retailers and found that 168, or 49.5%, allowed purchases using fake IDs, showing that unmanned retail terminals and adult-verification systems remain a major enforcement gap after e-cigarettes were brought under tobacco regulation.
Market
Jul.03 by 2Firsts Perspectives
FDA 2025 NYTS: Youth E-Cigarette Use Declines but Unauthorized Disposables Remain Prominent; Nicotine Pouch Use Stays Low
FDA 2025 NYTS: Youth E-Cigarette Use Declines but Unauthorized Disposables Remain Prominent; Nicotine Pouch Use Stays Low
The U.S. Food and Drug Administration (FDA) released its 2025 National Youth Tobacco Survey analysis, saying about 2.01 million U.S. middle and high school students currently used any tobacco product; among current youth e-cigarette users, unauthorized disposable brands including Geek Bar, Elf Bar, Lost Mary and Raz had high reported shares, potentially making them a focus for future enforcement.
Jun.24
Minnesota Sues Loon as State Enforcement Targets U.S. Vape Brand Operators
Minnesota Sues Loon as State Enforcement Targets U.S. Vape Brand Operators
Minnesota Attorney General Keith Ellison sued Maduro Distributors, Inc., doing business as Loon, on July 15, 2026, alleging that the company illegally manufactured, distributed and sold flavored vapes that appeal to minors.
Jul.16