NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales

Business by 2FIRSTS.ai
Jun.27.2024
NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales
NJOY expands to over 80,000 stores, plans to reach 100,000 by year-end with FDA-approved menthol e-cigarette products.

According to a report by CSPdaily News on June 26, it was revealed that NJOY, a subsidiary of Altria (Altria Group, Inc.), has expanded its sales network to over 80,000 retail stores in the first quarter of 2024. The company recently emphasized that they expect to "expand to approximately 100,000 retail stores by the end of the year.

NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales

 

NJOY continues to roll out its first retail trade program, aimed at helping the brand achieve optimal visibility and product placement in the retail market.

NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales

 

This expansion also comes with the U.S. Food and Drug Administration (FDA) granting marketing authorization to NJOY LLC for four menthol-flavored e-cigarette products, including NJOY ACE Pod Menthol 2.4%, NJOY ACE Pod Menthol 5%, NJOY DAILY Menthol 4.5%, and NJOY DAILY EXTRA Menthol 6%. This event marks the first time that the FDA has authorized non-tobacco flavored e-cigarette products.

NJOY Plans to Expand to 100,000 Stores by Year-End: FDA Approves First Menthol E-Cigarettes for US Sales

 

NJOY CEO Shannon Leistra stated,

 

With the addition of NJOY menthol e-cigarette products, we now have a unique FDA-authorized product lineup to support adult smokers transitioning to smoke-free alternatives. We believe these marketing authorizations demonstrate the quality of NJOY products and the strength of evidence supporting the authorized NJOYmint e-cigarette products.

 

The senior vice president of regulatory affairs at the Aochiya Customer Service Company, Paige Magness, stated that...

 

The FDA has approved NJOY menthol-flavored e-cigarette product, providing a regulated alternative for adult smokers and e-cigarette users to replace the currently available illegal flavored disposable e-cigarette products on the market. We believe the marketing approval of NJOY mint is a positive outcome for public health.


Click on the text to continue reading:

 

Altria submits on! PLUS nicotine pouch PMTA application, covering three new flavors.

 

The first batch of menthol-flavored e-cigarettes under the NJOY brand has been approved by the US FDA for sale in the US.

 

Compliance Expert: FDA Approval for NJOY Menthol E-cigarettes Implies Relaxed Restrictions on Flavored Products in 3 Years

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Russia’s Federation Council Approves Law Allowing Extrajudicial Blocking of Online Tobacco Sales
Russia’s Federation Council Approves Law Allowing Extrajudicial Blocking of Online Tobacco Sales
Russia’s Federation Council has approved legislation allowing authorities to block websites offering online sales of tobacco, nicotine-containing products, heated tobacco devices and hookahs without a court order.
Dec.26 by 2FIRSTS.ai
Councils Remove 1.2 Million Illicit Vapes from UK High Streets
Councils Remove 1.2 Million Illicit Vapes from UK High Streets
UK council data shows that two illegal vapes were seized every minute in 2025, with a total of 1.2 million illicit vapes removed from high streets. Over the past year, authorities also seized millions of illegal cigarettes and other nicotine products. Consumer surveys indicate that more than half of UK vapers believe they have unknowingly purchased illegal vaping products.
Dec.23 by 2FIRSTS.ai
Polish Government to Amend E-Cigarette Definitions, Applying  PLN 40 Excise Tax to Magnetic-attachment Devices
Polish Government to Amend E-Cigarette Definitions, Applying PLN 40 Excise Tax to Magnetic-attachment Devices
Poland plans to amend its excise tax regulations on e-cigarettes to address a loophole created by the emergence of electromagnetic iMagnetic-attachment devices in 2025. Under the proposal, products incorporating ferromagnetic components will be classified as e-cigarettes and subject to an excise tax of PLN 40 (about USD 11.2) per unit. The revised rules are expected to take effect 14 days after promulgation.
Dec.26 by 2FIRSTS.ai
Vietnam’s Health Ministry consults on tobacco-control law amendments, proposing an e-cigarette ban
Vietnam’s Health Ministry consults on tobacco-control law amendments, proposing an e-cigarette ban
VTV.vn reports that Vietnam’s Ministry of Health is collecting feedback on a draft amendment to the Law on Prevention and Control of Tobacco Harms, proposing an e-cigarette ban and broader public health protections.
Jan.13 by 2FIRSTS.ai
Belgium seizes 140,019 disposable vapes since the start of 2025 after sales ban took effect
Belgium seizes 140,019 disposable vapes since the start of 2025 after sales ban took effect
Belgium’s Federal Public Health Service said it has seized 140,019 disposable vapes since the start of 2025. The crackdown follows a ban on the sale of disposable e-cigarettes that came into force on January 1.
Dec.31 by 2FIRSTS.ai
Bangladesh enforces a complete ban on e-cigarettes and emerging tobacco products, with jail and heavy fines
Bangladesh enforces a complete ban on e-cigarettes and emerging tobacco products, with jail and heavy fines
UNB reports that Bangladesh has imposed a complete ban on e-cigarettes, vapes, and other emerging tobacco products as the Smoking and Tobacco Products Use Control (Amendment) Ordinance, 2025 has come into effect.
Jan.04 by 2FIRSTS.ai