Philip Morris Korea Extends IQOS ILUMA i Warranty to 18 Months, Says Move Will Boost Smoke-Free Product Growth

Oct.15

Philip Morris International’s Korea unit has extended the warranty for the “IQOS ILUMA i” heated tobacco series from 12 to 18 months, applying it retroactively to existing purchases, aiming to enhance user experience and market competitiveness.

Quick Takeaways

Warranty for the entire “IQOS ILUMA i” lineup extended from 12 to 18 months, with retroactive coverage for existing users.
Registered devices are automatically covered—no extra steps required.
New buyers receive an 18-month warranty after completing membership and device registration through official channels.
Devices with quality issues will be replaced free of charge with the same model during the warranty period. The company says this move strengthens consumer-centric service and supports growth of smoke-free products.

2Firsts, October 15, 2025 — Citing BusinessKorea, Philip Morris Korea (PMK) has extended the warranty for its heated tobacco (HTP) “IQOS ILUMA i” series from the previous 12 months to 18 months, aiming to boost market competitiveness and user satisfaction through more consumer-focused service.

PMK says the new warranty policy applies retroactively. Existing users who have completed device registration will have their coverage extended automatically, with no additional procedures. New purchasers who complete membership and device registration on the IQOS Korea official website will likewise receive the 18-month warranty. If a quality issue occurs within the warranty period, consumers are eligible for a free replacement of the same model.

The company adds that this adjustment is not only a service upgrade but also a strategic step to expand the smoke-free (heated tobacco) category.

Industry watchers expect the longer warranty to further strengthen PMK’s consumer trust and competitiveness in the Korean market.

References:

[1] 한국필립모리스, '아이코스 일루마 i' 보증기간 18개월로 연장

Also Read:

[1] World Tobacco Development Report 2024 (Part III)

[2] PMI Launches IQOS Pilot in Florida, Advancing Market Layout in the US

[3] $1.5 Million in Smuggled Tobacco Seized by Philippine Customs

[4] S. Korean Court Nears Final Ruling on $35M Claim Against PMI, BAT, KT&G

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