Philippine Congressman Urges Halt to Flava E-cigarette Sales

Business by 2FIRSTS.ai
Dec.14.2023
Philippine Congressman Urges Halt to Flava E-cigarette Sales
A Philippine congressman seeks to halt the sales of e-cigarette brand Flava, citing unpaid taxes of 800 million pesos.

According to a report on December 13th by CNN Philippines, a congressman in the Philippines is calling for a halt in the sales of the e-cigarette brand Flava, especially on online platforms. The reason behind this is the alleged unpaid tax of 800 million Philippine pesos (approximately 102 million Chinese yuan).

 

Despite our efforts to implement all measures, Flava and e-cigarettes continue to exist in the market," stated Rufus Rodriguez, representative of the Second District of Cagayan de Oro, during the second hearing of the House Committee on Ways and Means regarding the alleged smuggling involving Flava, which amounts to 1.428 billion pesos.

 

Rodriguez has called on the Department of Trade and Industry (DTI) to order the online e-commerce giant Lazada to halt the sales of Flavae-cigarettes by its suppliers. Simultaneously, he commended Lazada's competitor Shopee for removing the brand from its platform.

 

Flava continues to be sold online. We also urge the DTI to instruct Shopee to cease selling Flava products online," he said.

 

According to reports, Flava considers itself as the "leading brand" of e-cigarettes in the Philippines. Last month, the Philippine enforcement agencies conducted a surprise raid and discovered illegally imported Flava e-cigarettes with an estimated worth of approximately 1.43 billion pesos, with a taxable value of around 728 million pesos (approximately 93.24 million yuan). Rodriguez stated that this amount does not include the 70 million pesos in excise tax and 84 million pesos in 12% value-added tax (VAT).

 

The government is owed approximately 800 million pesos in unpaid import tariffs, consumption taxes, and value-added taxes," he said.

 

The committee also ordered contempt charges to be filed against Flava's absent CEO Gen Vincent Fabro and issued arrest warrants for Reynald Llanto, director of Hyperbare-cigarettes company.

 

Rodriguez also subpoenaed Shi Lichao, the general manager of a company based in Shenzhen, China. This company is a manufacturer that supplies e-cigarettes to Denkat Philippines. Flava claims they purchased e-cigarettes from Denkat Philippines.

 

A parliamentarian has announced that the committee's report on the alleged tax evasion by Flava will be made public this week.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Dalton, Georgia considers new licensing rules and caps for vape shops
Dalton, Georgia considers new licensing rules and caps for vape shops
Dalton, Georgia is weighing a proposal to require city licenses for vape shops, limit how many can operate within city limits, and impose a 1,000-foot buffer for new shops from schools and other community facilities. City officials say the ordinance would not eliminate existing vape shops outright, though some may be impacted if ownership changes or licenses expire.
Feb.05 by 2FIRSTS.ai
Australia’s NSW Finds Lower Vaping Rates Among Teenagers Aged 14 to 17
Australia’s NSW Finds Lower Vaping Rates Among Teenagers Aged 14 to 17
A new report from Cancer Council’s Generation Vape research project shows that fewer teenagers in New South Wales are trying vaping after the state government introduced tougher vaping goods laws. Among surveyed NSW teenagers aged 14 to 17, the proportion who had tried vaping fell from 29.6% in April 2024 to 20.1% in October 2025.
Mar.17 by 2FIRSTS.ai
PMI reshuffles U.S. footprint: Swedish Match to shut Richmond office in April; most staff may be relocated
PMI reshuffles U.S. footprint: Swedish Match to shut Richmond office in April; most staff may be relocated
Swedish Match, a unit of Philip Morris International (PMI), will close its office in Richmond, Virginia, in April 2026 and eliminate 135 positions. PMI said the move is tied to adjustments in its U.S. operating footprint.
Feb.03
UK Vape Waste Falls 23% From 2024, but Recycling Group Says Fire Risks Remain High
UK Vape Waste Falls 23% From 2024, but Recycling Group Says Fire Risks Remain High
New research from UK recycling campaign group Material Focus says more than 6.3 million vapes and pods are still thrown away each week in the UK. The figure is down 23% from 8.2 million in 2024, which the group said suggests the June 2025 single-use vape ban has helped reduce waste, but it warned that the current level still represents a major waste of valuable materials and a significant fire risk.
Mar.27 by 2FIRSTS.ai
PMI U.S. to Invest About USD 50 Million in New Business Solutions Center in Tampa
PMI U.S. to Invest About USD 50 Million in New Business Solutions Center in Tampa
On March 17, PMI U.S. announced an investment of about USD 50 million in a new Business Solutions Center in Tampa, Florida. The center is expected to create about 180 direct and indirect high-skilled jobs and will consolidate business solutions, distribution operations and customer service into one hub.
Mar.18 by 2FIRSTS.ai
PMI’s Portuguese unit to launch nicotine pouches in 2026 after tax clarification
PMI’s Portuguese unit to launch nicotine pouches in 2026 after tax clarification
After Portugal included nicotine pouches in the excise-tax (IEC) framework for tobacco and nicotine products, PMI’s Portuguese subsidiary Tabaqueira confirmed it will begin selling nicotine pouches in the country this year. The company is preparing a soft launch in two stores ahead of wider distribution, as the tax and regulatory position becomes clearer.
Mar.10 by 2FIRSTS.ai