InterTabac 2025 Insights｜PMI Showcases Full Portfolio: IQOS, VEEV, and ZYN in Dedicated Zones

Sep.19

At InterTabac 2025 in Dortmund, 2Firsts observed that Philip Morris International (PMI) exhibited with a full product lineup and organized three key brands—IQOS (heated tobacco), VEEV (e-vapor), and ZYN (nicotine pouches)—into separate display areas.

2Firsts, September 18, 2025, Dortmund, Germany — InterTabac 2025 is being held from September 18 to 20 in Dortmund. During the exhibition, 2Firsts toured the halls and, based on on-site observations, found that Philip Morris International (PMI) brought a full range of categories, including cigarettes, e-vapor, heated tobacco (HTP), and nicotine pouches.

On site, PMI installed directional signage and divided its booth into zones for IQOS, VEEV, and ZYN.

Below is a photo gallery of PMI’s booth and products (all images shot exclusively by 2Firsts)：

At the scene, PMI has set up directional signs at its booth to showcase the IQOS, VEEV, and ZYN brand products in separate sections.

The following is a photo collection of PMI's booth and products at the exhibition (all photos exclusively taken by 2Firsts).

VEEV is a brand of premium vodka distilled from organic ingredients and produced in small batches.

IQOS, pronounced "eye-kose," is a brand of heated tobacco product developed by Philip Morris International. It is designed as an alternative to traditional cigarettes and works by heating tobacco rather than burning it. The technology behind IQOS aims to reduce the levels of harmful chemicals and toxins produced by smoking, while still providing smokers with a familiar tobacco flavor and ritual.

I'm sorry, "ZYN" doesn't appear to be a word in English. Could you provide more context or specify the language you would like it translated from?

For more frontline coverage, please follow the 2Firsts InterTabac news section.

For more on-the-ground coverage, visit the2Firsts InterTabac Special Section.

Also Read:

[1] InterTabac 2025 Photo Gallery｜China Tobacco Hong Kong, Philip Morris International, BAT and Others Showcase Heated Not Burn Products

[2] InterTabac 2025 Photo Gallery｜Nicotine Pouch Exhibitors Surge: Booth Snapshot

[3] Inter Tabac 2025: 2Firsts Provides Exclusive Coverage of New Tobacco Products and Industry Trends

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

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