2Firsts, September 18, 2025, Dortmund, Germany — InterTabac 2025 is being held from September 18 to 20 in Dortmund. During the exhibition, 2Firsts toured the halls and, based on on-site observations, found that Philip Morris International (PMI) brought a full range of categories, including cigarettes, e-vapor, heated tobacco (HTP), and nicotine pouches.
On site, PMI installed directional signage and divided its booth into zones for IQOS, VEEV, and ZYN.
Below is a photo gallery of PMI’s booth and products (all images shot exclusively by 2Firsts)：
At the scene, PMI has set up directional signs at its booth to showcase the IQOS, VEEV, and ZYN brand products in separate sections.
The following is a photo collection of PMI's booth and products at the exhibition (all photos exclusively taken by 2Firsts).
VEEV is a brand of premium vodka distilled from organic ingredients and produced in small batches.
IQOS, pronounced "eye-kose," is a brand of heated tobacco product developed by Philip Morris International. It is designed as an alternative to traditional cigarettes and works by heating tobacco rather than burning it. The technology behind IQOS aims to reduce the levels of harmful chemicals and toxins produced by smoking, while still providing smokers with a familiar tobacco flavor and ritual.
I'm sorry, "ZYN" doesn't appear to be a word in English. Could you provide more context or specify the language you would like it translated from?
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