Product | JT to Launch MEVIUS Tropical Option in Japan, Expanding Ploom Tobacco Stick Lineup to 32

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Key Points

• JT will launch MEVIUS Tropical Option nationwide in Japan from October 6.
• The Ploom tobacco stick uses a capsule format, combining mango-oriented sweetness with menthol cooling.
• The MEVIUS Ploom lineup had not previously included a tropical flavor.
• Each pack contains 20 sticks and will launch at JPY 590.
• The product is compatible with all Ploom devices.
• The launch will expand the Ploom tobacco-stick lineup to 32 variants.
• Following a heated-tobacco tax-related price adjustment, existing MEVIUS Ploom sticks will rise from JPY 550 to JPY 590 on October 1, placing the new product at the same price level when it launches.

2Firsts

September 8, 2026

According to information published on JT's official website on September 7, 2026, Japan Tobacco (JT) will launch MEVIUS Tropical Option, a new tobacco stick for Ploom, nationwide in Japan from October 6. The capsule-format product combines mango-oriented sweetness with menthol cooling, introducing a tropical flavor to the MEVIUS Ploom tobacco-stick lineup for the first time.

Each pack contains 20 tobacco sticks and is compatible with all Ploom devices. Distribution will include CLUB JT Online Shop, Ploom Shop, Ploom STAND, convenience stores and tobacco retailers. JT's official lineup and price-adjustment information states that the product will launch at JPY 590 on October 6. Its addition will expand the Ploom tobacco-stick portfolio to 32 variants.

MEVIUS Adds Its First Tropical Flavor to Ploom Stick Lineup

MEVIUS Tropical Option uses a capsule format.

JT says the product features mango-oriented sweetness, with the capsule delivering a fresh flavor alongside menthol cooling. The company describes tropical flavor as a new addition to the MEVIUS lineup available for Ploom.

JT's Ploom portfolio shows that MEVIUS already spans regular tobacco, menthol and multiple capsule-flavor products. The existing Option range includes Berry, Citrus, Muscat, Apple and Pear, with Tropical Option adding another flavor profile to the range.

October 6 Launch Places MEVIUS Sticks at JPY 590 Price Level

MEVIUS Tropical Option will roll out nationwide in Japan from October 6, 2026.

Distribution will include CLUB JT Online Shop, Ploom Shop locations in Ginza, Nagoya and Namba, Ploom STAND locations nationwide, convenience stores and tobacco retailers. CLUB JT Online Shop will begin sales at 10 a.m. on October 6.

The launch comes as JT implements a broader price adjustment for Ploom tobacco sticks.

JT says the changes are linked to a revision of Japan's heated tobacco taxation system. For affected Ploom tobacco sticks already on sale as of October 1, MEVIUS products will rise from JPY 550 to JPY 590, EVO from JPY 580 to JPY 620, and CAMEL from JPY 530 to JPY 570.

MEVIUS Tropical Option will enter the market directly at JPY 590 on October 6, placing it at the same price level as other MEVIUS Ploom sticks following the adjustment.

Ploom Tobacco Stick Portfolio Expands to 32 Variants

JT's launch materials state that the addition of MEVIUS Tropical Option will bring the Ploom tobacco-stick portfolio to 32 variants.

Based on JT's published lineup, the portfolio comprises:

● 12 EVO variants

● 13 MEVIUS variants, including the new Tropical Option

● 7 CAMEL variants

The MEVIUS range includes regular products such as Deep Regular, Smooth Regular and Aromarich Regular, alongside multiple menthol and flavored capsule options. Tropical Option adds a new tropical entry to this portfolio.

JT also states that all tobacco sticks for Ploom can be used with all Ploom devices, allowing the new SKU to enter the existing consumables ecosystem without requiring a separate device or stick format.

Shared Tobacco Stick System Across Ploom Devices

JT currently markets Ploom heated tobacco devices in Japan including Ploom AURA and Ploom CUBE.

According to JT, Ploom AURA uses SMART HEATFLOW heating technology and features the HEAT SELECT SYSTEM, while Ploom CUBE adopts a rounded-cube form factor and offers the same broader taste and functionality as Ploom AURA.

Both devices use the existing Ploom tobacco-stick ecosystem. The addition of Tropical Option therefore expands flavor availability across current Ploom devices without introducing a separate consumables platform.

Industry Perspective

The MEVIUS Tropical Option launch expands Ploom's consumables portfolio rather than its hardware.

Within the existing MEVIUS Ploom range, the Option series already includes Berry, Citrus, Muscat, Apple and Pear capsule products. Tropical Option adds a mango-led tropical profile, further expanding MEVIUS' capsule offering.

The launch will also bring the broader Ploom tobacco-stick portfolio to 32 variants, all compatible with the existing Ploom device ecosystem. Under this shared consumables architecture, JT can expand the platform through additional brands, flavors and capsule SKUs without changing the underlying hardware.

The product is also arriving during the same period as Japan's heated tobacco tax-related price changes. At JPY 590, Tropical Option will enter the market at the same price level as other MEVIUS Ploom tobacco sticks following JT's October 1 adjustment.

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Cover image source: Japan Tobacco