Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering "Adjust Era"?

Market by 2FIRSTS
Dec.16.2024
Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering "Adjust Era"?
New e-cigarette products with adjustable features are hitting the US market, offering customizable nicotine levels and cooling options.

Special statement:

This article is for internal industry communication only and does not make any recommendations for brands or products.

The images in this article are used solely to depict facts and are not intended as advertisements for any products.

Minors are prohibited from accessing this article.


 

Recently, a number of e-cigarette brands with "adjustable features" have appeared on the US market, including Lost Mary, Moti, L&A, etc. These products have the ability to adjust nicotine content or cooling levels.

 

Specifically, recently launched e-cigarette products with "adjustable features" in the United States include: Moti Nicflex 40K, L&A Switch 40K, and Lost MaryAdjust Mynicotine 40000. The main product features are listed in the table below:

Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
Moti Nicflex 40K | Image source: vapesourcing.
Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
Moti Nicflex 40K Product Parameters | Drawing: 2Firsts
Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
L&A Switch 40K | Image Source: vapesourcing
Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
Adjust Mynicotine 40000 product parameters | Drawing: 2Firsts
Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
Adjust series product Adjust Mysweet 40K | Image source: vapesourcing
Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
L&A Switch 40K Product Specifications | Drawing: 2Firsts

 

The main feature of the Moti Nicflex 40K is its adjustable nicotine concentration. In normal mode, the nicotine concentration can be adjusted to 0mg, 25mg, and 50mg. In enhanced mode, the nicotine concentration can be adjusted up to 60mg.

 

The main feature of the L&A Switch 40K is its ability to adjust to three different levels of cooling intensity.

 

Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
L&A VAPE official website information | Image source: L&A VAPE official website

 

It is worth noting that currently, the L&A Switch 40K product is only available online on the vapesourcing website, the sole e-cigarette distributor. The only related brand for this product that can be found is the e-liquid brand L&A VAPE. The brand's official website has not yet released any e-cigarette products.

Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
Adjust MyNicotine 40000 Product Introduction | Image source: vapesourcing

 

Lost Mary introduces another e-cigarette product with adjustable features, following in the footsteps of Adjust My Cool, Adjust My Flavor, and Adjust My Sweet. The new product, Mynicotine 40000, has been launched in the United States. 

 

Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
Adjust MyNicotine 40000 product page | Image source: vapesourcing

 

According to the e-cigarette retailer website vapesourcing, the product features "multiple tanks for storing e-liquids with different nicotine levels, allowing users to easily change the nicotine content.

 

It is reported that several e-cigarette products recently launched by the Lost Mary brand all contain the word "Adjust" and are equipped with flavor adjustment functions. This may indicate that Lost Mary is planning to establish a new sub-brand centered around the concept of "adjustment."

 

Since late September, many e-cigarette brands including ELFBAR, SMOK, Lost Mary, and FASTA have launched disposable e-cigarette products with flavor adjustment features on distributor websites in the UK and the US. These products are typically equipped with multiple adjustable settings and are expected to become the next focus of market competition. 

 

Product | Lost Mary, Moti Launched Adjustable E-Cigarettes: Is Market Entering
Disposable products with flavor adjustment function | Diagram: 2Firsts

 

2Firsts will continue to monitor the performance and market trends of global e-cigarette products, providing the public with accurate and authoritative industry information.

 

2FIRSTS product column is dedicated to providing readers with the latest information on products in the tobacco industry. We welcome readers to submit articles to us and share the latest products in the e-cigarette field with us.

 

If you have any unique insights or information, please feel free to contact us at info@2firsts.com at any time.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Charlie’s Holdings Signs Licensing Agreement with IKE Tech to Commercialize Age-Gated Vape Technology in the U.S.
Charlie’s Holdings Signs Licensing Agreement with IKE Tech to Commercialize Age-Gated Vape Technology in the U.S.
Charlie’s Holdings has signed a licensing agreement with IKE Tech to commercialize an age-gated vape activation system in the U.S. The technology combines biometric authentication, BLE hardware, and a mobile app for continuous device-level age verification. The company plans to test-market the system with SBX nicotine analogue products this spring and may later apply it to PACHA-branded ENDS.
News
Jan.06
BAT CEO: to ramp up ‘next-generation’ tobacco capacity in Italy, plans €500 mln investment in Trieste plant by 2027
BAT CEO: to ramp up ‘next-generation’ tobacco capacity in Italy, plans €500 mln investment in Trieste plant by 2027
British American Tobacco (BAT) CEO Tadeu Marroco said the group will continue to invest in equipment and technology in Italy and expand capacity for next-generation tobacco products such as e-cigarettes and heated tobacco. BAT’s Trieste innovation hub is slated to receive a total investment of 500 million euros by 2027 and add 16 new production lines.
Feb.03 by 2FIRSTS.ai
Russia’s Volgograd fines retailer 300,000 rubles for unlabelled nicotine products, orders confiscation and destruction
Russia’s Volgograd fines retailer 300,000 rubles for unlabelled nicotine products, orders confiscation and destruction
Volgograd, Russia say a retailer was caught selling unlabelled nicotine products, including electronic nicotine delivery devices flagged in the national “Honest Sign” tracking system as already withdrawn from circulation. A local court fined the entrepreneur 300,000 rubles and ordered 41 confiscated items to be destroyed, with the decision now in effect.
Feb.05 by 2FIRSTS.ai
Thai Customs Region 2 seizes 22,800 YOOZ-branded vape pod heads
Thai Customs Region 2 seizes 22,800 YOOZ-branded vape pod heads
Thailand’s Customs Region 2 searched a private logistics company in Mukdahan province and seized 22,800 vape pod heads with no evidence of customs clearance. The seized items weighed 389.50 kg in total and were valued at more than THB 4.5 million (about USD 143,581.90). The photo shows packaging marked “YOOZ”.
Jan.16 by 2FIRSTS.ai
JTI reshuffles regional leadership; Gabriella Offeddu to lead Romania, Moldova and Bulgaria
JTI reshuffles regional leadership; Gabriella Offeddu to lead Romania, Moldova and Bulgaria
Japan Tobacco International (JTI) has appointed Gabriella Offeddu as general manager for Romania, Moldova and Bulgaria, effective January 2026.
Jan.22 by 2FIRSTS.ai
Canadians visiting Mexico warned of stricter penalties for bringing e-cigarettes or vaping devices
Canadians visiting Mexico warned of stricter penalties for bringing e-cigarettes or vaping devices
Canadians traveling to Mexico should avoid packing e-cigarettes or vaping devices, citing Canada’s travel advisory warning that tourists have been banned from bringing such items into Mexico since 2025. The advisory says customs officials could confiscate the items upon arrival and travelers could be fined or detained.
Feb.09 by 2FIRSTS.ai