Juul Wins UK Court Injunction, Ending Five-Year Legal Battle Against Chinese Vape Infringers

Oct.30
Juul Wins UK Court Injunction, Ending Five-Year Legal Battle Against Chinese Vape Infringers
The UK High Court has granted U.S. e-cigarette manufacturer Juul Labs a permanent injunction against four Chinese companies, bringing an end to a five-year patent and trademark infringement case. The defendants — Greensun Technology, Ouch, Gaish, and Airsmo Tech — failed to respond to any court communications or legal filings.

Key points

 

  • The UK High Court has granted U.S. vape maker Juul Labs a permanent injunction against four Chinese companies accused of patent and trademark infringement.

 

  • The defendants — Greensun Technology, Ouch, Gaish, and Airsmo Tech — failed to respond to any court communications or orders since 2019.

 

  • The injunction orders the destruction of all infringing products and requires the companies to publish the case outcome on their websites.

 

  • Juul’s case was delayed for years due to lack of cooperation and procedural stays, but the court ultimately ruled in its favor.

 

  • The ruling marks a major victory for Juul in its global intellectual property enforcement efforts.

 

According to a ruling by the UK High Court on October 29, vape manufacturer Juul Labs has won a long-running intellectual property dispute, with the court converting temporary injunctions issued in December 2019 into permanent ones. The ruling prohibits four Chinese companies from infringing on Juul’s trademarks, product designs, and patents.

 

The companies involved — Greensun Technology, Ouch, Gaish, and Airsmo Tech — are registered in mainland China and Hong Kong. Juul first discovered the infringing products at a UK trade show in 2019 and promptly sought interim injunctions. Over the following years, none of the four defendants responded to Juul’s communications, court orders, or any related legal documents.

 

Presiding Judge Timothy Fancourt stated that the defendants had “completely ignored the proceedings” and violated earlier court orders requiring them to submit witness statements detailing their infringing activities in the UK. Juul said that although the companies failed to engage, their infringing products were withdrawn from the UK market following the temporary injunction — indicating that the orders were effective.

 

Juul’s legal team noted that the lack of cooperation from the defendants led to delays in the case. Under UK civil procedure rules, a claim is automatically stayed if neither party takes action within six months. In addition, Juul had planned to consolidate the four cases, but its claim against Greensun was delayed for nearly four years due to administrative issues with Chinese authorities, further slowing the process.

 

The court’s latest decision not only prohibits the companies from supplying infringing products to the UK market in the future but also orders the destruction of existing infringing goods and requires the defendants to publish a notice of the ruling on their websites.

 

This case marks another significant step in Juul’s global intellectual property enforcement campaign. Although the defendants did not take part in the proceedings, the court upheld Juul’s claims of infringement, reaffirming the company’s trademark and patent protections in the UK market.

 

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown
NYC Reaches Settlement with E-Cigarette Distributors in Flavored Vape Crackdown
New York City has reached settlement agreements with two e-cigarette wholesalers accused of selling flavored vapes illegally. The companies agreed to stop all flavored vape transactions in the city and face $1,000 fines for future violations. Litigation against other defendants in the broader case continues.
Nov.25 by 2FIRSTS.ai
Special Report | Belarus to centralize vaping market under state supervision
Special Report | Belarus to centralize vaping market under state supervision
Belarus is preparing to overhaul its vaping market under tight state control — from monopolizing imports to banning online sales and restricting retail licenses. Officials say nearly 77% of the disposable e-cigarette market is supplied illegally, prompting sweeping regulatory measures that have already sparked strong pushback from consumers and vape retailers.
Dec.03
Russian Police Seize Over 150,000 Counterfeit E-Cigarettes Worth More Than USD 1.65 Million
Russian Police Seize Over 150,000 Counterfeit E-Cigarettes Worth More Than USD 1.65 Million
Russian police in Tambov have detained a man for storing and selling unmarked e-cigarettes. Over 150,000 counterfeit e-cigarettes, cartridges, and e-liquids were seized, valued at more than 126.5 million rubles (approximately USD 1.65 million). Tests revealed that the nicotine content of the seized products exceeded the levels stated on their packaging. A criminal case has been opened under Article 171.1, Part 6 of the Russian Criminal Code.
Dec.09 by 2FIRSTS.ai
Imperial Brands Urges Retailers to Engage in Government Consultation on Tobacco and Vapes Bill
Imperial Brands Urges Retailers to Engage in Government Consultation on Tobacco and Vapes Bill
Imperial Brands is calling on UK retailers to take part in the Government’s consultation on the Tobacco and Vapes Bill, which will shape a new licensing framework for nicotine product sales across England, Wales and Northern Ireland. The Department of Health and Social Care’s call for evidence closes on 3 December 2025. Imperial Brands stresses this is a key chance for retailers to influence policy, support fair competition, and help curb illicit sales.
Nov.04
Mexico Passes Law Banning Commercial Sale and Advertising of Vapes and E-Cigarettes
Mexico Passes Law Banning Commercial Sale and Advertising of Vapes and E-Cigarettes
Mexico’s Chamber of Deputies approved a constitutional reform prohibiting the production, import, export, transport, distribution, sale, and advertising of vapes and e-cigarettes nationwide. The law does not ban personal use of such products. Backed by President Claudia Sheinbaum, the amendment to the General Health Law imposes penalties of one to eight years in prison and fines between 11,314 and 226,280 pesos (approximately USD 621–12,430).
Dec.10 by 2FIRSTS.ai
Philippines Probe Agency Seizes 800 Smuggled Vape Products in Manila, Stores Face Multiple Charges
Philippines Probe Agency Seizes 800 Smuggled Vape Products in Manila, Stores Face Multiple Charges
The National Bureau of Investigation (NBI) recently seized around PHP 250,000 (approximately USD 4,250) worth of smuggled and unregistered vape devices and liquids—about 800 items in total—from two stores in Manila. Authorities said the devices could be modified to discreetly consume cannabinoids and other illegal drugs, and that those involved will face charges under the Philippines’ Vaporized Nicotine and Non-Nicotine Products Regulation Act and the Consumer Act.
Dec.02 by 2FIRSTS.ai