China’s E-cigarette Exports Hit USD 889 Million in July, U.S. Surges 146% to Reclaim No.1 Spot

Aug.21

In July 2025, China’s e-cigarette exports reached USD 889 million, a sharp 32% increase month-on-month, but still down 11% year-on-year. The U.S. market staged a strong rebound, reclaiming the top spot with an export value of USD 261 million, while the UK fell back to second. Germany remained stable, Russia’s exports jumped 53% to rank fourth, and Malaysia held firmly within the top five.

Key Points

Top Spot Reclaimed: The U.S. recorded a sharp rebound in July, regaining the No.1 position with USD 261 million. In June, U.S. exports were only USD 106 million, marking a surge of over 140% month-on-month.

UK Slips to Second: The UK’s imports grew to USD 172 million in July, up from USD 127 million in June, but the U.S.’s stronger rebound forced it into second place.

European Stability: Germany and Russia both remained in the top five. Germany’s exports held steady, while Russia saw significant growth.

Southeast Asia Highlight: Malaysia ranked fifth with USD 38.25 million, maintaining its momentum as a key market in Southeast Asia.

According to the latest data from the General Administration of Customs of the People’s Republic of China, China’s e-cigarette exports in July 2025 reached USD 889 million, up 32% from June’s USD 673 million, but still down 11% from USD 1 billion in July 2024.

Top 10 Export Destinations and Value Changes

Overall analysis:

U.S. Market Recovery: After a steep drop in June, U.S. exports rebounded sharply in July.

UK Grows but Falls Behind: The UK continued steady growth, but the U.S.’s rapid rebound meant its time at the top lasted only one month.

European Stability: Germany, Russia, and other European markets remained among the leaders, reflecting stable demand across Europe.

Southeast Asia’s Momentum: Malaysia’s steady performance highlights Southeast Asia’s growing role as a key driver outside Europe and North America.

Middle East and Transit Adjustments: Declines in the UAE and South Korea reflect volatility in regional transit hubs.

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