Altria Group Q1 2024: Sales Reaching $4.72 Billion, Driven by On! and NJOY

Business by 2FIRSTS, edited by Sophia
Apr.26.2024
Altria Group Q1 2024: Sales Reaching $4.72 Billion, Driven by On! and NJOY
Altria Group's Q1 sales surpass expectations at $4.72 billion, driven by rising prices and demand for alternative tobacco products.

The Altria Group, Inc. announced on its official website on April 25th that its first quarter performance of 2024 exceeded expectations, driven by price increases and rising demand for alternative tobacco products. The Q1 sales revenue amounted to $4.72 billion (€4.4 billion) after deducting excise taxes. The shipment volume of nicotine pouches On! increased by 32.1% compared to the previous quarter, reaching 25.2%. The shipment volume of NJOY consumables was approximately 10.9 million units, while NJOY devices totaled around 1 million units. Retail spending in multiple stores and convenience store channels in the US increased by 4.3% in the first quarter, a 0.6% increase from the previous quarter.

 

The report highlights include: 

  • The share of the American nicotine pouch category in the U.S. oral tobacco category has increased to 40.1%, a 13.8% rise compared to the previous year. 
  • The sale of a 10% stake (approximately 35 million shares) in the top beer maker, AB InBev, accounts for about one-fifth of its total holdings. 
  • The adjusted diluted earnings per share guidance range for the full year of 2024 is between $5.05 and $5.17, a 2% to 4.5% increase from $4.95 in 2023. 
  • Marlboro's retail share in the total cigarette category remains at 42.0%, unchanged from the previous year.

 

The CEO of Altria, Billy Gifford, stated during a press conference:

 

We have made significant progress in pursuing our vision, our high-margin traditional tobacco business continues to perform well in a challenging environment. Despite a lack of effective regulatory environment, we see continued early momentum in NJOY and believe our business is on track to meet full-year plans. We have also demonstrated our ongoing commitment to maximizing investment returns and providing strong shareholder returns through the sale of a partial stake in ABI and subsequently expanding our stock buyback program in March.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Senegal Plans to Raise Tobacco Taxes, Gains Support from the Campaign for Tobacco-Free Kids
Senegal Plans to Raise Tobacco Taxes, Gains Support from the Campaign for Tobacco-Free Kids
The Campaign for Tobacco-Free Kids has expressed its appreciation for Senegalese Prime Minister Ousmane Sonko’s decision to increase taxes on tobacco products. The measure aims to save lives and stimulate the economy, while also increasing domestic revenue to reduce the budget deficit and invest in public welfare. It is considered an effective tool to lower tobacco use, thereby reducing the health and economic damage caused by tobacco. Despite potential pressure from major tobacco companies, the
Aug.14 by 2FIRSTS.ai
UK Report: E-cigarette E-liquid Profits Dominate Market, Fruit Flavors on the Rise
UK Report: E-cigarette E-liquid Profits Dominate Market, Fruit Flavors on the Rise
With the UK's disposable e-cigarette ban taking effect, the market landscape of next-generation nicotine products in convenience stores has changed. According to data from the 2025 Purchasing Guide, e-cigarette liquids have become the most profitable products, and the demand for fruit-flavored products has grown.
Aug.08 by 2FIRSTS.ai
Nepal High Court Rules to Lift Ban on E-cigarette Import and Sales
Nepal High Court Rules to Lift Ban on E-cigarette Import and Sales
Nepal’s Patan High Court ruled to lift the ban on e-cigarette imports and sales, stating the Health Ministry’s directive lacked legal basis. In 2023–2024, e-cigarette imports generated over NPR 230 million (about $1.73 million) in customs revenue.
Jul.03 by 2FIRSTS.ai
Shunho Half-Year Report: New Tobacco Revenue Up 278% YoY to 10.2 Million Yuan, E-Cigarette Segment Revenue 15.59 Million Yuan
Shunho Half-Year Report: New Tobacco Revenue Up 278% YoY to 10.2 Million Yuan, E-Cigarette Segment Revenue 15.59 Million Yuan
In the first half of 2025, Shanghai Shunho New Materials Science & Technology Co., Ltd. recorded revenue of 619 million yuan, down 12.19% year-on-year, and net profit of 33.3 million yuan, up 23.11% year-on-year. Printed products and metallized paper remained the company’s main revenue drivers, but the new tobacco business delivered standout growth, generating 10.2 million yuan in revenue—a surge of 277.83% compared with the same period last year. The e-cigarette segment posted revenue of 15.59
Aug.15 by 2FIRSTS.ai
ITM Secures Order for KT&G’s New Heated Tobacco Product Lil Hybrid 4.0, Set to Launch in 2026
ITM Secures Order for KT&G’s New Heated Tobacco Product Lil Hybrid 4.0, Set to Launch in 2026
ITM Semiconductor has secured an order for KT&G’s new heated tobacco device “Lil Hybrid 4.0,” set for 2026 launch. The upgraded product offers faster charging, shorter preheat time, larger liquid capacity, and cartridge level display. ITM aims to expand its product line and reinforce its role as KT&G’s top device supplier.
Jul.28 by 2FIRSTS.ai
Ufa Survey: Nearly 70% of Residents Support a Total Ban on E-Cigarettes
Ufa Survey: Nearly 70% of Residents Support a Total Ban on E-Cigarettes
An initiative to impose a full ban on e-cigarettes, proposed by the governor of the Nizhny Novgorod region and supported by President Vladimir Putin, has sparked wide discussion in the Russian city of Ufa. According to a SuperJob survey conducted among employed residents of the city from August 23 to 25, 2025, 69% of respondents supported a complete ban on the sale of e-cigarettes.
Aug.29 by 2FIRSTS.ai