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Market Growth Amid Increasing Regulatory Complexity
Dortmund, 26 February 2026 – According to analysis by Euromonitor International, demand for reduced-risk nicotine alternatives is expected to continue growing, driven by increasing consumer health awareness. E-cigarettes, nicotine pouches and other innovative products are steadily gaining importance in global markets.
As a strong partner of EVO NXT, Euromonitor International provides comprehensive data analytics and research covering markets, industries, economies and consumer behavior worldwide.
At the same time, regulatory frameworks are tightening and evolving across many jurisdictions — most recently in the Czech Republic, this year’s host country. For companies, this translates into greater operational complexity, shorter response cycles and increased coordination requirements.
EVO NXT addresses these challenges directly. With its international exhibitor base and comprehensive conference agenda, the Business Festival creates space for:
- Strategic dialogue
- New commercial impulses
- Insight into emerging market and product trends
- Practical guidance on regulatory developments
- Strategic orientation on taxation models
- Direct exchange with decision-makers and opinion leaders
Structured Conference Format: Industry Lounge & Main Stage
The 2026 conference program will take place across two dedicated formats:
Industry Lounge – an exclusive setting for focused masterclasses and in-depth deep-dive sessions
Main Stage – the central platform for panels, keynote presentations and broader discussions
The English-language program is already available online and will be continuously updated until the start of the event.
Regulation in Focus: Track & Trace, Taxation and EU Legal Frameworks
A new addition to this year’s program is a masterclass by Leonhard Kipphan, Head of Track & Trace at osapiens. Under the title:
“How Vape and Pouch Can Prepare for the Third Wave of Track & Trace Expected in 2026”
participants will receive practical guidance on preparing systems and compliance structures for upcoming regulatory requirements.
In addition, several deep-dive sessions hosted by the Global Institute for Novel Nicotine (GINN) will address key forward-looking topics, including:
- Taxation & Market Surveillance in the EU and Beyond
- Navigating EU Taxation for Alternative Nicotine Products
- Europe’s Evolving Legal Framework (TPD3, TTD & Beyond) – From Brussels to the Shop Floor
These sessions will provide in-depth insights into planned EU taxation approaches, market surveillance mechanisms and the ongoing revision of core directives — all highly relevant for operational and strategic decision-making.
Confirmed speakers include:
- Ciprian Boboi, Co-Founder of the Independent European Vape Alliance (IEVA)
- Lorenzo Guaragna, Head of Legal Analysis at TobaccoIntelligence
- Jacobo Truan de Aguirre, Partner at EPPA
- Johan Nissinen, GINN member and former Member of the European Parliament
Since last year, GINN has served as a key knowledge partner of EVO NXT.
“Eyes on Brussels” Returns
The hybrid format “Eyes on Brussels” will also return in 2026. Organized by Tobacco Europe, the European umbrella association of tobacco and nicotine product manufacturers, the session will once again provide exclusive political updates directly from Brussels — live on site and via stream — including participation by Secretary General Nathalie Darge.
International Exhibitor Portfolio Strengthens Market Orientation
Beyond the conference agenda, EVO NXT’s international exhibitor lineup offers further guidance within the diverse NGP landscape. Companies from across the value chain will present their latest products and innovative solutions in Prague.
Confirmed participants include pouch-sector companies such as:
- HRJ Production OÜ (Nois nicotine pouches)
- UAB Global snus
- DRTEL
- Nicotobacco
- Luna Corporate
From the e-cigarette sector:
- Shenzhen First Union Technology Co.
- Shenzhen Smoore Technology Limited (Vaporesso)
- CFU Group, HEATX and Geek Miracle (HK) Limited have also confirmed their participation.
Tickets Now Available Online
For companies seeking early identification of regulatory risks, structured engagement with evolving taxation frameworks and expanded networks at decision-making level, EVO NXT provides a targeted international platform.
Tickets are now available online. Companies wishing to present their innovations to a high-level professional audience with concrete purchasing and investment intentions can still register as exhibitors.
Click on the image to read the EVO NXT 2026 feature.
