BLU Launches E-Liquid Brand "blu liquid" in UK

Business by 2FIRSTS

Jan.09.2024

BLU, the e-cigarette brand under Imperial Brands, has launched its own e-liquid brand, blu liquid, in the UK.

On January 9th, 2FIRSTS found on the official website of BLU, an e-cigarette brand owned by Imperial Brands, that BLU has launched an e-liquid brand "blu liquid" in the UK.

According to the official website, Blu Liquid offers a total of ten flavors, including mint, blueberry, and green apple. The nicotine content is available in two specifications: 9mg/ml and 18mg/ml, both priced at £3.99.

The BLU brand was founded by Jason Healy in the United States and was acquired by American Tobacco Company, Lorillard, in 2012. Subsequently, Imperial Tobacco acquired the international rights to BLU in 2015 and launched blu2.0 in France in 2022.

Furthermore, it has been learned that several e-cigarette brands, such as ELFBAR, KIWI, and ELUX, have already launched their own e-liquid brands.

Also Read:

[1] Analysis of Imperial Tobacco Stock: Good Rating, Neutral Outlook

[2] Imperial Brands Receive Various Ratings and Target Price Adjustments

[3] Imperial Tobacco Poland Celebrates 25th Anniversary with Modern Factory Expansion

#Europe #E-liquids #United Kingdom #UK #Products #The United Kingdom

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