Brazil's Illegal Online E-cigarette Market Exposed in Investigation

Jun.14.2024
Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Brazilian authorities discover 870 illegal links selling e-cigarette products online despite Anvisa ban, violating public health regulations.

According to a report by Oaltoacre on June 14th, an investigation by the Brazilian Ministry of Justice and Ministry of Public Security found approximately 870 links offering e-cigarette products without authorization from Anvisa.

Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Investigation on the illegal sale of tobacco products and e-cigarette devices on the Internet | Image source: Brazilian Ministry of Justice


In April, the Brazilian National Health Surveillance Agency (Anvisa) passed a resolution to continue the ban on the sale of e-cigarettes in Brazil. This means that the product's sale, manufacture, import, transport, storage, and advertising are still prohibited. Five directors voted to continue the ban that has been in place in Brazil since 2009. However, the reality is different.

Brazil's Illegal Online E-cigarette Market Exposed in Investigation
Investigation on the Illegal Sale of Tobacco Products and E-Cigarette Devices (DEF) Online | Image Source: Brazilian Ministry of Justice


The Brazilian Ministry of Justice has released the results of an investigation entitled "Illegal Tobacco Products and E-cigarette Devices (DEF) Sales Online" which reveals approximately 870 websites suspected of selling tobacco products, e-cigarettes, and accessories illegally. Additionally, searching through Google, it was discovered that there are 305 public Instagram accounts involved in the same activities. Manual investigations in five states and 945 cities found 298 stores using iFood services to sell tobacco products and e-cigarette related items.


Furthermore, the survey estimated tobacco industry consumption among the population aged 12 to 65 in Brazil. Approximately 51 million people have ever smoked (33.5% of the population), with about 20.8 million people having smoked in the 30 days prior to the survey, making up 13.6% of this age group.


The survey evaluated 945 cities in 5 states that were surveyed, with the following results:


In all states involved, businesses have been found using iFood's delivery service to sell tobacco and e-cigarette related products. The majority of businesses selling tobacco and e-cigarette related products through iFood are located in the southeast and south of Brazil, followed by the central-west, and lastly the northeast and north. Compared to other cities, major urban areas have more businesses using delivery services to sell tobacco products, with a wider range of products and higher prices. Typically, businesses employ a range of strategies, such as using specific keywords to name tobacco products and e-cigarette devices, in order to circumvent control and tracking systems.


In social media platforms, sales websites, and food delivery apps, one can often observe behaviors that violate the regulations set by the Brazilian National Health Surveillance Agency.


In Brazil, it is prohibited to sell any tobacco products or e-cigarette related devices on the internet, as well as to advertise them to the public through displaying packaging images, product names, or brands.


We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

2Firsts Exclusive with ARAC: What Juul’s FDA Approval Reveals About U.S. Tobacco Regulation
2Firsts Exclusive with ARAC: What Juul’s FDA Approval Reveals About U.S. Tobacco Regulation
2Firsts spoke with the leadership team at ARAC to analyze the regulatory context and industry implications of the FDA’s approval of five Juul products. ARAC noted that the decision highlights FDA’s increasing emphasis on real-world switching behavior as a key criterion for authorization. While more MGOs may follow, companies must meet rigorous standards in toxicology, manufacturing, and population-level risk assessments.
Jul.21
Philip Morris International closes last German factory due to declining demand
Philip Morris International closes last German factory due to declining demand
Philip Morris International closes last German factory in Dresden due to declining cigarette demand in Europe.
Jul.31 by 2FIRSTS.ai
Brazil’s Paraná Police Seize 288 Vapes; Couple Arrested
Brazil’s Paraná Police Seize 288 Vapes; Couple Arrested
Brazilian authorities arrested a couple for illegally selling e-cigarettes, seizing 288 devices and an illegal firearm. The sale of e-cigarettes is strictly prohibited in the country.
Aug.01 by 2FIRSTS.ai
UK Releases Latest Approved E-cigarette List: 227 New SKUs Cleared, Including ELFBAR, LOST MARY, and VAPORESSO
UK Releases Latest Approved E-cigarette List: 227 New SKUs Cleared, Including ELFBAR, LOST MARY, and VAPORESSO
Between July 19 and 28, the UK Medicines and Healthcare products Regulatory Agency (MHRA) published 227 SKUs in its e-cigarette product notification database, including updates on high-puff devices, refillable pods, and multi-flavor cartridges from brands such as ELFBAR, LOST MARY, and VAPORESSO.
Jul.28 by 2FIRSTS.ai
2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
2Firsts Observation | SMOORE’s FEELM Website Now Shows “COMING SOON”; Return Delayed from July to August
The official website of SMOORE’s FEELM brand continues to display a “COMING SOON” notice. Although it was originally scheduled to relaunch in July, 2Firsts has verified that as of August 1, the site now indicates a delayed launch in August.
Aug.01 by 2FIRSTS.ai
2,500 Smuggled E-Cigarettes Seized in Turkey's Gebze Region, Valued at Approximately $120,000
2,500 Smuggled E-Cigarettes Seized in Turkey's Gebze Region, Valued at Approximately $120,000
In Turkey's Gebze region, 2,500 smuggled e-cigarettes were seized, valued at approximately 5 million Turkish lira (about $120,000), and 4 people were arrested.
Aug.06 by 2FIRSTS.ai