BAT launches two glo HYPER “neo” sticks in South Korea, highlighting tropical flavors

Aug.18

BAT’s heated tobacco brand glo has launched two new products in the HYPER series “neo” sticks — “Island Click” and “Blush Click.”

Key points:

BAT glo introduces two new “neo” sticks for the HYPER series: “Island Click” and “Blush Click.”
Both products adopt “StickSeal” technology to prevent tobacco residue inside the device, improving user satisfaction in terms of cleaning and odor reduction.

According to Hansbiz on September 18, BAT Korea announced the launch of two new products in the glo HYPER “neo” series — “Island Click” and “Blush Click.”

Both products feature “StickSeal” technology, preventing tobacco residue from remaining inside the device. Based on a consumer survey of about 860 people conducted by BAT in the first half of 2025, the application of StickSeal technology significantly improved satisfaction regarding cleaning convenience and odor reduction.

A BAT insider stated: “The two new Neo products, with their rich tropical flavors and subtle sweetness, provide a differentiated sense of satisfaction. With StickSeal technology, considerations of cleanliness and convenience have been incorporated to deliver a more complete user experience.”

References:

[1] BAT로스만스 글로, 캡슐형 네오 신제품 2종 출시

Also Read:

[1] BAT Korea launches Glo 'Live Life in Color' Season 2 brand campaign, featuring interactive activities and new products

[2] BAT Japan to Launch Limited Edition glo HYPER pro HANABI EDITION

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