BAT Korea Announces Fall Promotion for glo™ hyper Series, Price Reductions up to 40%

Oct.15

BAT Rothmans introduces "glo hyper" series promotion in South Korea, with "glo hyper pro" for $20 and "glo hyper" for $14.

Key points：

British American Tobacco has launched a promotional campaign in South Korea featuring the "glo hyper" series to boost sales in the autumn season.
The "glo hyper pro" has been discounted to 29,000 Korean won (20 USD), while the "glo hyper" is now priced at 20,000 Korean won (14 USD).

SeDaily reported on October 15, 2025, that BAT Rothmans, a subsidiary of British American Tobacco in South Korea, announced the launch of the first purchase promotion for its "glo hyper" series of e-cigarettes this fall.

This promotion has lowered the retail price of "glo hyper pro" from 49,000 Korean won (34 US dollars) to 29,000 Korean won (20 US dollars), and "glo hyper" from 25,000 Korean won (18 US dollars) to 20,000 Korean won (14 US dollars).

Consumers can purchase a variety of color options of the product in the official online store as well as at convenience stores. BAT pointed out that the "glo hyper" series is evolving into a lifestyle product that combines individual taste and user care, and plans to launch more related product developments and promotional activities based on seasonal trends and consumer demand.

Image source: Seoul Economic Daily

References:

[1] BAT로스만스, 가을 맞이 ‘글로 하이퍼' 시리즈 프로모션 진행

Also Read:

[1] KT&G launches the LIL AIBLE 2.0 PLUS heated tobacco device, featuring fast charging and a new "REAL RIMO" cartridge

[2] British American Tobacco is launching a promotion in South Korea, with the first-time purchase price of glo Hyper Pro being approximately US$20

[3] BAT Korea: Neo Heated Tobacco Stick Series Updated with StickSeal Technology and New Packaging

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Spain to Tighten E-Cigarette Regulation: Public-Place Ban, Advertising Limits, Flavour Controls

Spain is advancing a 2025 Anti-Tobacco Law to align e-cigs with tobacco, tighten public-use/advertising/flavour rules, study phasing out disposables; cannabinoid, nicotine-free vapes are rising.

Oct.21 by 2FIRSTS.ai

South Korean Parliament advances revision of tobacco law to include synthetic nicotine products, expected to generate $6.3 billion in tax revenue

South Korean Parliament advances tobacco law revision, including synthetic nicotine products, anticipating $630 million tax revenue increase.

Oct.16 by 2FIRSTS.ai

PMI Japan Unveils Limited-Edition IQOS ILUMA i “Galaxy Blue,” Priced Around $47

Philip Morris Japan announced it will release the limited-edition IQOS ILUMA i “Galaxy Blue” across IQOS stores nationwide starting October 29, priced at JPY 6,980 including tax (about USD 47). The new model features a space-themed design, with a members-only promotion to run at the Nagoya IQOS store.

Oct.29 by 2FIRSTS.ai

BAT appoints Matthew Wright as Independent Non-Executive Director, effective November 1, 2025

Matthew Wright appointed as independent non-executive director of British American Tobacco, effective November 1, bringing extensive international executive experience.