BAT Korea: Neo Heated Tobacco Stick Series Updated with StickSeal Technology and New Packaging

Sep.02

BAT Korea has fully upgraded its glo hyper-exclusive Neo stick series, applying StickSeal technology across all 10 product variants. The renewal also features the updated “Tobacco Switch” with a cooling capsule and a redesigned packaging concept under “Live Life in Color,” enhancing both user experience and brand identity.

Key Points

Technology Upgrade: StickSeal technology prevents tobacco residue from entering the device, improving cleanliness and convenience.
Product Range: Now applied across all 10 Neo stick variants for glo hyper, including Purple Boost and Tobacco Switch.
Product Highlight: The renewed “Tobacco Switch” offers a refreshing cooling sensation with enhanced user experience.
Packaging Update: Redesigned under the “Live Life in Color” brand concept, with clear labeling of flavor characteristics for easier consumer choice.
Market Info: Available at major convenience stores and tobacco retailers nationwide, priced at KRW 4,800 (USD 3.45).

2Firsts, September 2, 2025 — According to Maeil, BAT Korea announced that it has completed a full upgrade of its Neo stick series designed for glo hyper, applying StickSeal technology across all 10 products.

BAT Korea explained that StickSeal technology seals the tip of the stick to prevent tobacco leaf residue from falling into the device, keeping the glo hyper unit clean without the need for a separate brush. The technology has been gradually introduced since February 2025, and with the renewal of “Tobacco Switch,” the upgrade is now complete across the entire product lineup.

The renewed “Tobacco Switch” retains its tobacco flavor while featuring a unique capsule design that, when crushed, delivers a refreshing cooling sensation to enhance the smoking experience.

At the same time, BAT Korea has refreshed the packaging design for the Neo series, reflecting the brand campaign concept “Live Life in Color.” The new packaging uses a premium, brush-stroke style design, with flavor characteristics clearly marked on the back to help consumers make their choice more easily.

The updated Neo series for glo hyper is now available at major convenience stores and tobacco retailers across South Korea at a suggested retail price of KRW 4,800 (USD 3.45).

References:

[1] BAT Rothmans announced on the 1st that it has fully applied "StickSeal technology" that enhances management convenience to all 10 types of stick "Neo" series dedicated to HYPER

Also Read:

[1] BAT launches two glo HYPER “neo” sticks in South Korea, highlighting tropical flavors

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