Key Points
- A new Northerner survey shows overwhelming public backing for regulating nicotine pouches and strengthening protections for young people in the UK.
- 84% of respondents agreed the government should introduce new rules for nicotine pouches to ensure responsible use and consumer safety.
- 82% supported a licensing scheme for vape sales, aligning with measures proposed in the Tobacco and Vapes Bill.
- Markus Lindblad, Northerner’s Head of External Affairs, said the public, government, and responsible retailers are “totally aligned” on this issue.
- A current legal loophole leaves no minimum age for purchasing nicotine pouches; respondents strongly support closing it via the Bill.
2Firsts, Nov. 6, 2025 — According to Talking Retail, a new survey on public attitudes to health policy shows the British public overwhelmingly supports regulation of nicotine pouches and stronger youth protections.
As the government advances the Tobacco and Vapes Bill, the results indicate broad support for regulating nicotine pouches to ensure responsible use and consumer safety.
According to the survey, 84% of respondents agreed the government should introduce new regulations for nicotine pouches. The findings suggest people recognise these products should be regulated similarly to cigarettes and vapes to bring UK policy up to date.
Beyond pouch regulation, 82% of respondents supported a licensing scheme for vape sales.
Markus Lindblad, Head of External Affairs at Northerner, said: “These results show that there are some areas of modern life where the public wants the government to take a more active role and to introduce new regulations.
“A good example is the overwhelming support for the regulation of nicotine pouches. On this issue, the public, government, and responsible retailers are totally aligned.
“At the moment, a legal loophole means there is no minimum age limit on the purchase of nicotine pouches, and this has been exploited by unscrupulous retailers.
“This survey shows that the public wants action, and there is strong support for the government’s move to close this loophole through the Tobacco and Vapes Bill.”
Image source: Talking Retail
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