Canadian Nicotine Alternatives Firm Delota Partners with 180 Global to Expand Eastern E-Cigarette Market

Key Points:

·Delota partners with 180 Global to obtain e-cigarette online retail licenses in five Eastern Canadian provinces. 

·180 Global will be responsible for managing the regional branding, and Delota will receive royalties in exchange. 

·This collaboration will potentially reduce Delota's expenses while increasing profitability in the region by utilizing 180 Global's expertise to tap into the growing e-cigarette market in Eastern Canada. 

【2Firsts News Flash】According to Gurufocus on July 8, 2025, the Canadian nicotine alternative company Delota Corp. (CSE: NIC) announced a partnership with the private company 180 Global based in Quebec, to hand over their e-cigarette online retail operations in the five Eastern Canadian provinces to 180 Smoke, a subsidiary of 180 Global.

The five provinces covered by the agreement include:

Quebec, New Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island.

According to the terms agreed upon by both parties:

1.180 Global will acquire the online operating rights of the 180 Smoke brand in the five mentioned provinces; 

2.180 Global will be responsible for the operational management within the region and will pay service fees and franchise royalties to 180 Smoke;

3. Outsourcing of operational functions is expected to result in a decrease in both revenue and expenses for Delota; 

4.company management anticipates that this move will increase profitability in the eastern region.

This collaboration does not involve the transfer of equity or asset mergers and acquisitions. It is a typical case of brand licensing and outsourcing of operations.

According to reports, Delota is a Canadian omnichannel retail company focused on the Nicotine Consumer Alternatives (NCA) market, encompassing products such as e-cigarette devices, e-liquids, and nicotine pouches. Its revenue model relies primarily on the online and offline sales of its retail brand, 180 Smoke.