ELFBAR with Compliant "Honest Mark" Seen in Russia

MarketBusiness by Ashe Wong

May.15.2023

The TE5000 series, with 5000 puff counts, are sold at 1149 rubles ($14.67).

Recently on Moscow streets, 2FIRSTS Moscow visited stores to see the vape market development from the retail sector 1 month after the official implementation of the compliance system "Honest Mark".

ELFBAR, one of the major players in the Russian vape market, was seen compliant with the system.

In the picture below, the first label is ELFBAR's anti-counterfeit QR code, the third being the Honest Mark.

ELFBAR with Compliant — Labels on the ELFBAR box | 2FIRSTS

The TE5000 series, with 5000 puff counts, are sold at 1149 rubles ($14.67).

ELFBAR with Compliant — TE5000 | 2FIRSTS

2FIRSTS Moscow will be here to explore more. Please stay tuned.

Also Read:

[1] Gray Zone in Russia's Vape Market VS. "Honest Mark" system

[2] Russian CRPT: "Honest Mark" is Ready for E-cigs

#ELFBAR #Asia #China #Disposable e-cigarettes #Products

*This article is an original article of 2FIRSTS Technology Co., Ltd. The copyright and license rights belong to the company. Any entity or individual shall make link and credit 2FIRSTS when taking actions to copy, reprint or distribute the original article. The company retains the right to pursue its legal responsibility.

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Special Report｜Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?

Special Report｜Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?

Haypp Group reported a 40% year-on-year increase in nicotine pouch volumes in the first quarter of 2026, with U.S. and U.K. volumes rising 123% and 102%, respectively. Haypp says around 97% of its consumer traffic is organic and that its Media & Insights business provides brand owners with on-site visibility, trial activation and consumer intelligence. For international tobacco companies, Haypp may be both a growth partner for modern oral products and a new source of channel leverage.

Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo

Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo

Hawaii Attorney General Anne Lopez is co-leading a coalition of 19 states and jurisdictions urging the Fédération Internationale de l’Automobile (FIA) and Formula 1 to end sponsorships involving tobacco and nicotine products, including nicotine pouch brands such as Zyn and Velo.

From myblu to Zone: Imperial Brands Refocuses NGP Strategy in HY26

From myblu to Zone: Imperial Brands Refocuses NGP Strategy in HY26

mperial Brands’ HY26 results point to a more selective NGP transition. The company is using cash flow from traditional tobacco to fund targeted investments in modern oral nicotine, heated tobacco and reusable vaping systems. Its decision to exit the legacy myblu vaping business in the U.S., while expanding Zone nicotine pouches. In Europe, Imperial’s NGP growth is being driven by a multi-category portfolio including blu, Pulze and Zone/Skruf.

Bloomberg: Zyn’s Dry-Mouth Problem Threatens Its Hold on Nicotine Pouch Market

Bloomberg: Zyn’s Dry-Mouth Problem Threatens Its Hold on Nicotine Pouch Market

According to Bloomberg, Philip Morris International’s Zyn is facing growing competition in the U.S. nicotine pouch market as consumers shift toward moister alternatives such as British American Tobacco’s Velo Plus.

Imperial Brands Launches 2ml+10ml blu MAX 6000 Vape System

Imperial Brands Launches 2ml+10ml blu MAX 6000 Vape System

mperial Brands has launched blu MAX 6000 in the UK, positioning the product as a higher-puff vape kit with longer-lasting use and replaceable pod+refill options. The device uses a 2ml+10ml click-on box format, with starter kits priced at £10.99 (approximately $14) and replacement pod+refill packs priced at £7.99 (approximately $10).

Special Report | Russian Vape Compromise Faces First Hurdles

Special Report | Russian Vape Compromise Faces First Hurdles

Russia’s regional vape-ban model is facing early legal and political tests, as Perm Krai moves ahead before federal legislation is fully adopted. The case highlights uncertainty over regional authority, concerns from business groups about market fragmentation, and the risk that pressure against regional bans could revive calls for a stricter nationwide prohibition.

Industry Insight

Related Topics

Related Read

Special Report｜Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?

Special Report｜Haypp’s Nicotine Pouch Volumes Rise 40%: Who Controls the Digital Shelf for Modern Oral?

Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo

Multi-State Coalition Urges F1 to End Nicotine Sponsorships, Citing Zyn and Velo

From myblu to Zone: Imperial Brands Refocuses NGP Strategy in HY26

From myblu to Zone: Imperial Brands Refocuses NGP Strategy in HY26

Bloomberg: Zyn’s Dry-Mouth Problem Threatens Its Hold on Nicotine Pouch Market

Bloomberg: Zyn’s Dry-Mouth Problem Threatens Its Hold on Nicotine Pouch Market

Imperial Brands Launches 2ml+10ml blu MAX 6000 Vape System

Imperial Brands Launches 2ml+10ml blu MAX 6000 Vape System

Special Report | Russian Vape Compromise Faces First Hurdles

Special Report | Russian Vape Compromise Faces First Hurdles