2FIRSTS New Year Messages 2024: Embrace the Era of Excellence Expelling Mediocrity

Industry Insight by 2FIRSTS
Jan.01.2024
2FIRSTS New Year Messages 2024: Embrace the Era of Excellence Expelling Mediocrity
Embrace the era of excellence expelling mediocrity, an era where the original aspiration of vaping industry is realized to make harm-reduction efforts. This is 2FIRSTS' New Year wish.

Embrace the Era of Excellence Expelling Mediocrity - 2FIRSTS New Year Messages 2024

 

 

This is the first message from 2FIRSTS in 2024. We extend our greetings to operators, researchers, regulators, non-profit organizations, and professionals from the global vaping industry. Happy New Year 2024!

 

In 2023, we have released 7,303 industry articles, conducted over 400 interviews, and hosted 14 live broadcasts of exhibitions on 2firsts.com and 2firsts.cn. We reported on-site from 13 countries and regions, including the U.S., the UK, Russia, the UAE, Indonesia, covering a distance equivalent to circling the Earth 3.2 times.

 

All these efforts serve a simple purpose—to inform you about the significant facts and issues occurring in the global vaping industry.

 

In the past year, a sense of anxiety has spread across the global vaping industry. Small businesses face increased survival pressure, and migrating to niche and emerging markets has become a lifeline. Large enterprises tread on thin ice amid growth stress, regulatory uncertainty, and public scrutiny.

 

Regulatory authorities are also facing mounting pressure. Complicated questions remain to be answered: how to curb the harm of vaping products to minors? How to combat counterfeit goods, and prevent illegal trade? The limitations of enforcement costs create a gap between ideals and reality.

 

Against this backdrop, we believe that the hope for the future can ease our anxiety.

 

Fortunately, global brands are gradually taking shape, possessing recognition and fulfilling social responsibilities to drive compliant development.

 

In traditional, mature e-cigarette markets, such as the EU, the U.S., Russia, and emerging markets, such as Southeast Asia, the Middle East, Africa, South America, regulatory authorities are exploring new policies. Although their opinions differ, the very act of "addressing the issues" is a good start. Non-profit organizations worldwide never cease to speak out and take action, and the power of the public has laid the cornerstone for building confidence.

 

All of this has ignited hope: in the future, positive forces will rise to lead industry development. Global regulatory policies, market environments, and public opinions will provide more opportunities for excellent enterprises and products. Practices that used to earn a competitive advantage by avoiding compliance will lose magic.

 

Embrace the era of excellence expelling mediocrity, an era where the original aspiration of vaping industry is realized to make harm-reduction efforts. This is 2FIRSTS' New Year wish.

 

In 2024, 2FIRSTS will continuously focus on major global industrial events, make presence in various markets, and bring firsthand reports to readers. We will raise more questions and stimulate more discussions. Hopefully, we can connect global industry practitioners with facts, questions, and communication, promoting technology for good and industry for progress.

 

2FIRSTS is willing to join hands with you to open up a brighter future.

 

Happy New Year!

 

2FIRSTS Editorial Department
January 1, 2024

 

Click to jump to the Chinese version
Click to jump to the Spanish version

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Seita’s Julia Neumaier Says France Should Target Vape Access, Not Plain Packaging
Julia Neumaier, general manager of Seita, Imperial Brands’ French subsidiary, said France should focus vaping regulation on access control, age verification, online sales and distribution channels, rather than applying tobacco-style plain packaging to vaping products.
Jul.15
FDA Foreign Tobacco Registration Proposal Could Strengthen ENDS Import Oversight, Azim Chowdhury Says
FDA Foreign Tobacco Registration Proposal Could Strengthen ENDS Import Oversight, Azim Chowdhury Says
FDA’s proposed rule requiring foreign tobacco manufacturers to register establishments and list products is more than routine paperwork, Keller and Heckman LLP partner Azim Chowdhury told 2Firsts. He said it could strengthen FDA’s import enforcement, inspections and market surveillance. Chinese e-cigarette OEM/ODM manufacturers, specification developers, brand owners and component suppliers may need to review their roles, product data and U.S. market authorization status.
Special Report
Jun.29
Philip Morris Romania Expands IQOS Boutique Network to 120 Locations With Retail 2.0 Store
Philip Morris Romania Expands IQOS Boutique Network to 120 Locations With Retail 2.0 Store
Philip Morris Romania has opened IQOS Boutique Victoriei in Bucharest, expanding the country’s IQOS retail network to 120 points of sale and advancing a Retail 2.0 concept that combines design, technology, interactive art and urban culture.
PMI
Jul.13
Adani’s Mumbai Airport Duty-Free Shops Face Scrutiny Over Nicotine Pouch Sales in India
Adani’s Mumbai Airport Duty-Free Shops Face Scrutiny Over Nicotine Pouch Sales in India
An Indian investigation found that duty-free shops at Mumbai international airport operated by billionaire Gautam Adani’s business group sold nicotine pouches in breach of the law, Reuters reported, in a case that could shape how India regulates sales of new nicotine products at airport retail outlets.
Jul.08
ATF Cancels Webloc Contract, Raising Questions Over Commercial Location Data in Enforcement
ATF Cancels Webloc Contract, Raising Questions Over Commercial Location Data in Enforcement
The U.S. Bureau of Alcohol, Tobacco, Firearms and Explosives (ATF) has stopped using Webloc, a commercial phone-tracking tool, after lawmakers, a prosecutor and a judge raised legal and privacy concerns over warrantless use of ad-tech location data, a development that may affect data-use boundaries in U.S. enforcement against illicit tobacco, nicotine products and cross-border distribution networks.
Jun.29
Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
Haypp Report: Women Emerge as a Key Growth Driver in the UK Nicotine Pouch Market
According to Haypp’s 2026 UK Nicotine Report, women are a key growth driver in the UK nicotine pouch market. Overall sales for Haypp and Northerner rose 60% year‑on‑year in 2025, but purchases by women surged 202%, versus 25% for men. Women’s share of consumers jumped from 22% to 40%. The report attributes this to discretion, perceived health benefits, and more gender‑neutral product positioning, suggesting future growth will come from a broader range of adult nicotine users.
Jul.01