EU plans first-ever evaluation of health impacts of e-cigarettes and nicotine products in tobacco directive revision

Sep.22.2025
EU plans first-ever evaluation of health impacts of e-cigarettes and nicotine products in tobacco directive revision
EU to assess health impact of e-cigarettes and nicotine-containing products for the first time during tobacco directive revision.

Key Points:

 

·Assessment Action: The European Union is planning to assess the health impacts of nicotine-containing products such as e-cigarettes for the first time when revising the Tobacco Products Directive. The assessment will be based on EU-funded research and WHO anti-tobacco principles, with specific methods yet to be determined. 

·Multiple Perspectives: The tobacco industry claims that new products are less harmful than traditional cigarettes and supports third-party independent research. However, the WHO, the EU, and health experts believe that these products are harmful, potentially affecting young people, and advocate for taxation. Health and anti-cancer organizations are calling for regulation of alternative tobacco products. 

·Industry Relations: Tensions between the tobacco industry and the European Commission have escalated due to the EU's proposal to increase tobacco product taxes and include some tobacco tax revenue in future budgets. 

·Taxation Plan: The EU plans to increase taxes on cigarettes and new tobacco products, aiming to include 15% of tobacco tax revenue in the EU budget for 2028-2034.

 


 

In a groundbreaking move, the European Commission plans to assess the impact of e-cigarettes, heated tobacco, and other nicotine-containing products on health for the first time during the revision of the major tobacco directive in 2025, as reported by Euractiv on September 19th. An official from the European Commission revealed that this assessment will be solely based on research funded by the European Fund and will adhere to the anti-tobacco guidance principles outlined by the World Health Organization Framework Convention.

 

The President of Philip Morris International (PMI) Europe, Massimo Andolina, stated that the group "fully supports in-depth research conducted by independent third-party scientific organizations to validate our claims," but he did not specify which organizations meet this standard.

 

Currently, it is unclear how exactly the European Commission will conduct this assessment. The tobacco industry claims that new products are less harmful than traditional cigarettes, but the World Health Organization and the European Union believe that these products are still harmful to health and could potentially serve as a gateway for youth smoking.

 

Several health and anti-cancer organizations have recently sent letters to European Union member states urging action on alternative tobacco products, arguing that these products pose an "increasingly serious threat" to public health and "encourage" young people to start using nicotine.

 

At the same time, tensions between the tobacco industry and the European Commission have escalated, with the latter recently proposing an increase in taxes on both cigarettes and new tobacco products. Additionally, Brussels is also planning to include 15% of tobacco tax revenue in the EU's next budget cycle (2028-2034).

 

European Union Health Commissioner Olivér Várhelyi pointed out that products like e-cigarettes are extremely popular among young people and pose significant health risks. He stated, "These products are not yet taxed, and I am clearly in favor of them being taxed.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Tobacco Farming in the New Nicotine Era: Why Indian Farmers Struggle to Transition — Contributed by Samrat Chowdhery
Tobacco Farming in the New Nicotine Era: Why Indian Farmers Struggle to Transition — Contributed by Samrat Chowdhery
In this contributed article to 2Firsts, Mumbai-based journalist and harm reduction advocate Samrat Chowdhery examines India’s tobacco transition from the perspective of agriculture, supply chains and regulation. As noted by 2Firsts, India offers a relevant case for understanding how new nicotine technologies may affect not only consumption, trade and policy, but also tobacco farming.
Special Report
May.29
Vapesourcing Lists RELX Creator Pro 15K as “Coming Soon,” Shows U.S. Warehouse Shipping Options
Vapesourcing Lists RELX Creator Pro 15K as “Coming Soon,” Shows U.S. Warehouse Shipping Options
2Firsts found that U.S.-facing and cross-border vape retailer Vapesourcing has created a product page for the “RELX Creator Pro 15K Disposable Vape Kit 3%,” marked as “Coming Soon.” The page lists U.S. warehouse shipping options, but does not show that the product is currently available for purchase.
Market
Jun.08
Product | KT&G Expands lil AIBLE 3.0 Sales to Seoul Convenience Stores, Launches Two New AIIM Variants
Product | KT&G Expands lil AIBLE 3.0 Sales to Seoul Convenience Stores, Launches Two New AIIM Variants
According to South Korean media reports, KT&G has expanded sales of its heated tobacco device lil AIBLE 3.0 to convenience stores across Seoul starting May 13. The convenience-store version is offered in the exclusive OUD GRAY color. On the same day, KT&G also launched two new dedicated consumables for the lil AIBLE platform—AIIM REMIX and AIIM ICESPOT—at convenience stores nationwide, each priced at KRW 4,800.
Market
Jun.01
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping
British American Tobacco (BAT) subsidiary Vuse Alto has recently adjusted its price tiers in U.S. convenience store channels, leveraging low-cost device kits and pod promotions to reinforce its positioning in the mid-priced closed-system e-cigarette market.
Jun.17
AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets
AIR Shares Drop 18.6% in Nasdaq Debut, Testing Hookah’s Move Toward Public Markets
AIR Global’s Nasdaq debut under ticker AIIR ended with a 18.6% first-day decline, giving the global hookah industry a rare public-market reference point. Beyond one company’s share move, the listing raises a broader question: can a culturally rooted, fragmented and venue-based category evolve into a more scalable and investable consumer sector?
Special Report
May.19
Imperial Brands Launches 2ml+10ml blu MAX 6000 Vape System
Imperial Brands Launches 2ml+10ml blu MAX 6000 Vape System
mperial Brands has launched blu MAX 6000 in the UK, positioning the product as a higher-puff vape kit with longer-lasting use and replaceable pod+refill options. The device uses a 2ml+10ml click-on box format, with starter kits priced at £10.99 (approximately $14) and replacement pod+refill packs priced at £7.99 (approximately $10).
Market
May.19