Exciting Agenda for EVO NXT and Vision Room in Dortmund

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Dortmund, March 6, 2025 - The schedule for EVO NXT Stage and Vision Room is further enriched, promising to provide high-value insights on industry hot topics.

Messe Dortmund has successfully invited Andreadi Paolo, Vice President and Corporate & Regulatory Affairs Director of BAT Italia, as a guest speaker. He will deliver a speech on "Innovation and Sustainability: Harm Reduction Policies and Health Policies" on April 3 at 12:40 at the EVO NXT stage.

On the same day at 17:00, Jonas Lundqvist (CEO of the Nordic Nicotine Pouch Alliance NNPA.EU and partner at EVO NXT) will deliver a keynote speech on the topic of "The European Union and Nicotine Pouches: Regulatory Challenges and Future Trends.

On April 4th, Dr. Sarah Cordery, Chief Scientist Officer of Imperial Brands, will take the stage at 10:50 on the EVO NXT platform to discuss the evidence supporting the role of heated tobacco in harm reduction.

At 14:30, Jose Becerrill, Senior Consultant in the tobacco and cannabis industry at Euromonitor International, will deliver a keynote speech titled "Regional Outlook for the Tobacco Industry and Challenges in Transitioning to NGP". Euromonitor International, a global market research company, focuses on consumer goods, economic trends, demographic analysis, and lifestyle analysis.

In addition, ICE brand strategy expert Lukas Zdrazil will participate in the "Global Nicotine Industry Trends and Innovations" panel discussion hosted by Tobacco Journal International and the Global Institute of Nicotine Innovation (GINN) on April 4 at 11:20. He will also deliver a keynote speech on "The Power of Brands - Driving Consumer Awareness in the Nicotine Pouch Category" at 13:45.

The Vision Room, which will be live-streamed both on-site and online, will provide updates on the latest political developments in the EU and Brussels at 12:00 on the same day. This innovative hybrid event is organized by Tobacco Europe, and more information can be found by clicking here.

On April 3 at 3:00 pm, an exciting competition will once again take place. In Malaga last year, top e-cigarette mixologists from around the world competed for the title of best e-liquid flavor mixer. Their goal is to impress a panel of professional judges with their unique e-liquid flavors.

After a successful debut at EVO NXT 2024, the second round of the event took place in September at InterTabac/InterSupply. This year, the Mission Mixologist Battle will see an exciting third round showdown!

Two-time champion Cristian Gallardo González (Vapers Experience) will face a new challenge to test whether "third time's the charm" applies to him. He will once again undergo two rounds of challenges in front of the judges.

His opponents include:

Goran Kristic, from GASDGmbH,

Filip Tokic of Dotmodd.o.o.

Paulo Alves, also known as Dexter or Feal.

Media reporters can now apply for press accreditation for EVO NXT 2025. Please send an email to presse@evo-nxt.de and include relevant documents to prove your industry reporter identity. The deadline for certification applications is April 2nd at 4:00 PM. Click here to view detailed accreditation guidelines.

EVO NXT 2025 will be held in Milan from April 3rd to 4th, serving as a key gathering place for industry professionals in the NGP sector. The conference will bring together manufacturers, retailers, distributors, researchers, and investors to discuss the current state of the industry and plan for future development.

EVO NXT is presented in an innovative business festival format, combining industry information and entertainment experiences to provide the best communication platform for industry innovation.

Date: April 3rd-4th, 2025.

Organizer: Messe Dortmund GmbH

Location: SuperStudio Maxi, Milan

Visitors: exclusive to NGP industry exhibitors and professional audience

Official partner:

European Tobacco Retailers Confederation (CEDT), Union of Tobacconist Associations of Spain, Nordic Nicotine Pouches Association (NNPA), IEVA Tobacco Intelligence, European Cannabis Association (ECA), CB Company UK, VIA 2FIRST, SECCC, Svenska Snustillverkarföreningen, Global Vape Alliance (GVA), Global Institute for Novel Nicotine (GINN)

Two major media outlets have once again become official partners.

2Firsts and EVO NXT have once again reached an official partnership, with 2Firsts becoming the sole media partner for the event. This partnership will further enhance the international impact and industry attention of the EVO NXT exhibition, providing a broader platform for communication and collaboration within the global alternative tobacco industry. This also signifies an increase in influence and professional status for 2Firsts in the global alternative tobacco sector.

2Firsts, as a leading global atomization technology media and think tank, has established long-term official cooperation relationships with numerous internationally renowned exhibitions based on its professional content output, in-depth industry insights, and extensive international influence. Not only does 2Firsts provide comprehensive media support for exhibitions, but it also serves as an important channel for new tobacco industry practitioners, researchers, and regulatory authorities to access authoritative and in-depth industry information and analysis through its platform.

In the future, 2Firsts will continue to strive for high-quality development of the global new tobacco industry, support the advancement of harm reduction worldwide, and contribute to the sustainable development of the industry.