Haypp Expands U.S. Team, Appoints Senior Legal and Regulatory Executive

Key Points:

·Swedish online retailer Haypp Group strengthens U.S. market compliance through key appointments

·Issa Abuaita to lead FDA product authorization and compliant market entry, bringing 10 years of tobacco legal experience

·Laura Leigh Oyler to oversee regulatory strategy, with 15 years of expertise in tobacco harm reduction

·Management goal: establish a compliance benchmark for nicotine pouch retail by 2025 and promote legal access to reduced-risk products

·Industry context: growing demand for modern oral nicotine alternatives in the U.S.

【2Firsts News Flash】According to a Business Wire report on July 7, Swedish smokeless nicotine products online retailer Haypp Group announced the appointments of Issa Abuaita as Head of Legal for the U.S. and Laura Leigh Oyler as Vice President of Regulatory Affairs for the U.S. These senior executives will play a critical role in supporting the company’s ongoing growth and regulatory leadership in the U.S. market.

Markus Lindblad, Haypp Group’s Global Head of Legal and External Affairs, said:

“We are not only growing but also setting a responsible and compliant benchmark for nicotine pouch retail by 2025. Issa brings rigorous legal discipline, sharp operational skills, and exceptional ability to navigate complex regulatory environments. Laura Leigh possesses unparalleled authority in regulatory strategy, external engagement, and harm reduction. Together, their efforts enhance our capacity to grow while advocating for adult access to modern oral nicotine alternatives. Their leadership enables us to interact with regulators, consumers, and the broader public with transparency and integrity.”

Issa Abuaita has over a decade of legal experience covering corporate governance, mergers and acquisitions, regulatory compliance, litigation, and FDA pre-market product authorization. Additionally, his proven track record in streamlining legal functions, managing licenses and permits, and supporting compliant nicotine product market entry and import will lay a solid foundation for the company’s U.S. business growth. Issa’s approach combines legal insight with business strategy to ensure efficient operations and risk management at all levels.

“I am excited to join a company committed to transparency and innovation. As Head of Legal, I look forward to helping shape a regulatory-compliant approach that supports sustainable growth,” said Issa.

Laura Leigh Oyler is a seasoned expert in tobacco and nicotine regulation, with over 15 years of leadership experience at companies including Philip Morris International, Juul Labs, Turning Point Brands, and Reynolds American. She is recognized for her FDA expertise, keen policy insight, and strong advocacy for tobacco harm reduction. Laura has led regulatory initiatives, developed environmental, social, and governance (ESG) frameworks, and played a key role in major industry forums.

Oyler stated:

“Now is a pivotal moment for nicotine harm reduction in the United States. I am excited to bring my experience to a company whose core mission centers on responsible retail and adult consumer choice.”

With growing demand for smokeless alternatives, these appointments enable Haypp Group to confidently maintain a leadership position in a highly regulated and fast-evolving industry.

Haypp is not a traditional brick-and-mortar retailer; it operates multiple online store brands such as Haypp.com, Nicokick.com, and Snusbolaget.se. Its business currently spans several countries, including Sweden, Norway, the U.S., the U.K., Germany, and Switzerland.