Integration of KOOL x neo into neo Brand by BAT Japan

BAT by 2FIRSTS.ai

Feb.27.2024

British American Tobacco Japan will integrate its "KOOL x neo" tobacco sticks into the "neo" brand starting March 25.

According to a report from Japanese media Cnet, British American Tobacco Japan has announced that it will integrate its glo tobacco stick brand "KOOL x neo" into the "neo" brand. The KOOL x neo brand will be discontinued starting on March 25th, until remaining stock is sold out.

Each of the provided brands will be integrated into the neo brand, forming a simplified and easy-to-understand brand portfolio consisting of seven brands, compatible with the glo hyper series of thick stick devices.

In the KOOL x neo brand, "Max Menthol" and "Fresh Menthol" were re-launched as part of the neo brand on February 12th.

Starting from March 25th, the two brands that will be discontinued are "Cool-X Neo Ice Menthol" and "Cool Very Berry Menthol". The Neo brand offers similar flavors with "Neo Freeze Menthol Stick" and "Neo Brilliant Berry Stick".

References:

[1] glo™用「KOOL x neo™」ブランドを「neo™」ブランドへ統合

Also Read:

[1] BAT's 2023 Financial Report: New Categories Drive Revenue Growth

[2] Declining Sales of Combustible Products: BAT Malaysia May Shift Focus to NTPs including Vuse

[3] BAT Malaysia Pins Hopes on Dunhill to Reverse Sales Decline in SA Countries

[4] PMI and BAT Resolve Intellectual Property Dispute

#Asia #Japan #Products #Heated tobacco products #British American Tobacco (BAT)

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