Philip Morris International Launches "IQOS ILUMA i" in UAE

Mar.04

On its 10th anniversary, Philip Morris International launches "IQOS ILUMA i" in UAE, aiming for two-thirds revenue from new tobacco products by 2030.

In celebration of the tenth anniversary of IQOS, Philip Morris International (PMI) has launched its heated tobacco product "IQOS ILUMA i" in the United Arab Emirates.

Philip Morris International (PMI) aims to have two-thirds of its net revenue come from new tobacco products by 2030.

According to uaenews247, on March 3rd, Philip Morris International (PMI) Middle East announced the launch of its heated tobacco product "IQOS ILUMA i" in the UAE.

Philip Morris International (PMI) Tobacco Free Products Middle East director Saim Yasin stated,

With the help of science, world-leading brands, and business capabilities, we aim to provide better alternatives for adult consumers. 2024 marks the 10th anniversary of IQOS, providing us with an opportunity to achieve the ambitious goal of having over two-thirds of our net revenue come from new tobacco products by 2030.

References:

[1] Philip Morris Middle East Announces the Launch of New IQOS ILUMA i in UAE to Accelerate the Achievement of a Smoke-Free Future

Also Read:

[1] Philip Morris International Expands Presence in Uzbekistan with Second Office

[2] Philip Morris International delays new tobacco product launch in Spain

[3] PMI Developing Affordable NGPs for Africa

[4] PMI's IQOS Captures 3.8% Market Share in the Philippines, Complies with Local E-Cigarette Regulations

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn

Notice

1. This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2. The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3. This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4. Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

Copyright

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

AI Assistance Disclaimer

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

South Korea’s Tobacco Law Amendment to Include Synthetic Nicotine, Projected to Add Up to $340 Million in Local Tax Revenue

Following the National Assembly’s approval of amendments to the Tobacco Business Act on September 22, redefining tobacco to include synthetic nicotine, the Korea Institute of Local Finance (KILF) estimates that local governments could gain between $37 million and $340 million in additional tax revenue in 2025 from tobacco consumption and local education taxes.

Nov.19 by 2FIRSTS.ai

AG Miyares Argues Vape Ban Consistent with Federal Law, Seeks Dismissal

Virginia Attorney General Jason Miyares and Tax Commissioner James J. Alex have asked a federal court to dismiss a lawsuit challenging the state’s ban on flavored e-cigarettes. They argue plaintiffs lack standing because the products are already illegal under federal law. The state denies claims of federal preemption and asserts sovereign immunity, maintaining that its ban aligns with its authority to protect public health.

Nov.24 by 2FIRSTS.ai

Ireland to Impose EU’s Highest Tax on Vape E-Liquids: €0.50 per ml, Effective Nov. 1

From Nov. 1, Ireland will levy €0.50/ml on all e-liquids and tighten rules—including a disposable ban; advocates warn this could hinder quitting amid a missed 2025 target.

Oct.21 by 2FIRSTS.ai

China Customs Seizes Over 265K Oral Nicotine Pouches; ‘ZYN’ and Unbranded Products Flagged for IP Violations

China Customs seized 265,140 oral nicotine pouches, including “ZYN”-branded and unbranded products, over suspected IP infringement and breaches of tobacco export rules.