Quick Takeaways
- 4th limited-color release: “Purple Dusk” (紫暮 / パープルダスク) goes on sale on Jan 13.
- Pricing & channels: Priced at JPY 2,980 (tax included); available in limited early sales via the CLUB JT online store and Ploom Shop locations from Jan 13, then rolling out to convenience stores and other outlets from Jan 20.
- Design highlights: A deep, night-scene-inspired tone paired with a glossy, patterned front panel, enhancing the device’s distinctive, “mysterious” look.
- Series continuity: Follows earlier limited colors such as Aqua Green, Amber Haze, and Bronze Royal, continuing the cadence of limited-color refreshes.
2Firsts, Jan 13, 2026 — According to FASHIONSNAP, Japan Tobacco Inc. (JT) said it will release the fourth installment of the limited-color series for its heated-tobacco device, the Ploom AURA, launching “Purple Dusk” (紫暮 / パープルダスク) on Jan 13. The device is priced at JPY 2,980 (about USD 18.75, tax included).
The product will go on limited early sale from Jan 13 via the CLUB JT online store and Ploom Shop locations nationwide. From Jan 20, distribution will be expanded sequentially to convenience stores across Japan and selected tobacco retailers, where it will be rolled out in stages.
JT said the “Purple Dusk” colorway features a deep tone inspired by nighttime scenes, accented by a glossy, patterned front panel designed to strengthen the device’s visual identity. The company also positioned the release as the first limited color for the Ploom AURA in 2026.
As previously reported by 2Firsts, JT introduced three limited colors for the Ploom AURA in 2025: Aqua Green, Amber Haze, and Bronze Royal.
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