JT Launches Ploom AURA “Navy Blue” Edition with a Limited-Time Half-Price Offer

Oct.09.2025

JT Launches Ploom AURA “Navy Blue” Edition with a Limited-Time Half-Price Offer

From Oct 14, JT will sell the Ploom AURA “Navy Blue” nationwide at convenience stores and select tobacco retailers; the starter kit will be ¥1,480 (down from ¥2,980) from Oct 13–Nov 9.

Key Highlights:

· Nationwide rollout & timeline: The Ploom AURA “Navy Blue” will be gradually released starting October 14 at convenience stores nationwide and select tobacco retailers.

· Limited-time half-price offer: From October 13 to November 9, the starter kit will be discounted from ¥2,980 (US$19.47) to ¥1,480 (US$9.67).

· Accessories launched in parallel: Beginning October 14, the “Patterned” front-panel accessory series will be sold via the CLUB JT online store and Ploom Shop locations nationwide.

2Firsts, October 9, 2025 — According to a maidonanews report on October 9, Japan Tobacco (JT) announced that the popular standard color “Navy Blue” for its heated-tobacco device Ploom AURA will be rolled out nationwide starting October 14 at convenience stores and certain tobacco retailers.

At the same time, to mark the nationwide launch, from October 13 to November 9 the Ploom AURA starter kit will be offered at a limited-time price of ¥1,480 (US$9.67), down from the regular ¥2,980 (US$19.47). Ploom AURA uses SMART HEATFLOW heating technology and supports four selectable heating modes.

JT Launches Ploom AURA “Navy Blue” Edition with a Limited-Time Half-Price Offer — Ploom AURA ｜Image source: Yahoo!

Previously, the “Navy Blue” colorway was available only in limited channels. The expansion to nationwide sales is viewed as a response to market demand. In addition to the device itself, JT will also launch the “Patterned (パターンド)” front-panel accessory series on October 14, featuring “refined accents and a high-gloss finish,” available via the CLUB JT online store and Ploom Shop locations nationwide.

Related reading on Ploom AURA:

References:

[1] JT、「Ploom AURA」ネイビーブルー全国発売を記念→スターターキット期間限定1480円に

Also Read:

[1] JT Launches Ploom CUBE Heated Tobacco Device Featuring SMART HEATFLOW

[2] Alan Zhao of 2Firsts: Combustibles Still Hold Strategic Value — JTI Offers New Insight into Global Tobacco Transition

[3] Company | Bloomberg: JTI Bets on Value Cigarettes Against the Tide, While Steadily Expanding Heated Tobacco Globally

[4] Company | JTI Cambodia Awarded “Gold Tax Compliance Certificate”

[5] Product | Ploom AURA surges since May launch, sets JT’s fastest-ever 2-million-unit record

China Tobacco Regulation Shift：Policy Updates and Market Impact

China Tobacco Regulation Shift：Policy Updates and Market Impact

Arizona Rules Extend Across Alternative Nicotine Supply Chain, With Licensing From 2028

Arizona Rules Extend Across Alternative Nicotine Supply Chain, With Licensing From 2028

Arizona Governor Katie Hobbs has signed HB 4001, bringing alternative nicotine products under a new state regulatory framework that will require maker and distributor licensing from 2028 and ban packaging designs that could appeal to minors.

Canadian Court Allows Juul and Altria Vape Class Action to Move Forward Over Youth Marketing Claims

Canadian Court Allows Juul and Altria Vape Class Action to Move Forward Over Youth Marketing Claims

A Quebec Superior Court has allowed a class action lawsuit against Juul Labs and Altria Group related to vaping products to proceed, involving allegations concerning marketing practices, youth exposure and corporate responsibility. The ruling only allows the case to move forward and does not represent a finding that Juul or Altria are legally liable. The case highlights continued legal risks facing vape companies regarding product marketing, youth protection and corporate accountability.

Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping

Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping

British American Tobacco (BAT) subsidiary Vuse Alto has recently adjusted its price tiers in U.S. convenience store channels, leveraging low-cost device kits and pod promotions to reinforce its positioning in the mid-priced closed-system e-cigarette market.

South Korean Lawmaker Jeong Jin-wook Pushes Synthetic Nicotine Vape Probe, Highlighting Supply Chain and Tax Concerns

South Korean Lawmaker Jeong Jin-wook Pushes Synthetic Nicotine Vape Probe, Highlighting Supply Chain and Tax Concerns

South Korean lawmaker Jeong Jin-wook has again called for stronger government action against liquid synthetic nicotine vape manufacturers and sellers, alleging that some businesses may have avoided regulation through product labeling changes and corporate restructuring. According to Newsworks, JNILBO and other Korean reports, Jeong has held his third press conference on the issue, calling for a government-wide investigation. The dispute involves whether synthetic nicotine products should fall under tobacco regulations, tax implications and supply-chain transparency. South Korean government agencies have previously said some estimates of potential tax losses cannot be verified due to limited sales data.

Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns

Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns

Italy and Greece have opposed Ireland’s proposed nicotine product regulations, arguing that the measures could affect EU market coordination and the free movement of products. Ireland plans to introduce stricter rules covering nicotine products including vapes and nicotine pouches, with measures involving packaging, marketing and sales controls. The dispute highlights differences among EU member states between stronger public health protections and maintaining regulatory consistency within the bloc’s single market.

Product | OLIVEBAR Launches RAZ PRO 85K, Combining Up to 85,000 Puffs With a Transparent Pod Design

Product | OLIVEBAR Launches RAZ PRO 85K, Combining Up to 85,000 Puffs With a Transparent Pod Design

OLIVEBAR has introduced the RAZ PRO 85K disposable vape, featuring up to 85,000 puffs, a transparent e-liquid pod, and a Mega HD display. As competition in the ultra-high-puff disposable segment continues to intensify, the new device reflects an industry shift from simply increasing puff counts toward enhancing visual interaction and user experience.

Related Topics

News Company Product

Related Read

Arizona Rules Extend Across Alternative Nicotine Supply Chain, With Licensing From 2028

Arizona Rules Extend Across Alternative Nicotine Supply Chain, With Licensing From 2028

Canadian Court Allows Juul and Altria Vape Class Action to Move Forward Over Youth Marketing Claims

Canadian Court Allows Juul and Altria Vape Class Action to Move Forward Over Youth Marketing Claims

Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping

Vuse Alto Adds New U.S. Price Tier as BAT Pushes Deeper Into Mass-Market Vaping

South Korean Lawmaker Jeong Jin-wook Pushes Synthetic Nicotine Vape Probe, Highlighting Supply Chain and Tax Concerns

South Korean Lawmaker Jeong Jin-wook Pushes Synthetic Nicotine Vape Probe, Highlighting Supply Chain and Tax Concerns

Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns

Italy and Greece Oppose Ireland’s Nicotine Product Bill, Raising EU Regulatory Concerns

Product | OLIVEBAR Launches RAZ PRO 85K, Combining Up to 85,000 Puffs With a Transparent Pod Design

Product | OLIVEBAR Launches RAZ PRO 85K, Combining Up to 85,000 Puffs With a Transparent Pod Design