JT Launches Ploom AURA “Navy Blue” Edition with a Limited-Time Half-Price Offer

Oct.09.2025

JT Launches Ploom AURA “Navy Blue” Edition with a Limited-Time Half-Price Offer

From Oct 14, JT will sell the Ploom AURA “Navy Blue” nationwide at convenience stores and select tobacco retailers; the starter kit will be ¥1,480 (down from ¥2,980) from Oct 13–Nov 9.

Key Highlights:

· Nationwide rollout & timeline: The Ploom AURA “Navy Blue” will be gradually released starting October 14 at convenience stores nationwide and select tobacco retailers.

· Limited-time half-price offer: From October 13 to November 9, the starter kit will be discounted from ¥2,980 (US$19.47) to ¥1,480 (US$9.67).

· Accessories launched in parallel: Beginning October 14, the “Patterned” front-panel accessory series will be sold via the CLUB JT online store and Ploom Shop locations nationwide.

2Firsts, October 9, 2025 — According to a maidonanews report on October 9, Japan Tobacco (JT) announced that the popular standard color “Navy Blue” for its heated-tobacco device Ploom AURA will be rolled out nationwide starting October 14 at convenience stores and certain tobacco retailers.

At the same time, to mark the nationwide launch, from October 13 to November 9 the Ploom AURA starter kit will be offered at a limited-time price of ¥1,480 (US$9.67), down from the regular ¥2,980 (US$19.47). Ploom AURA uses SMART HEATFLOW heating technology and supports four selectable heating modes.

JT Launches Ploom AURA “Navy Blue” Edition with a Limited-Time Half-Price Offer — Ploom AURA ｜Image source: Yahoo!

Previously, the “Navy Blue” colorway was available only in limited channels. The expansion to nationwide sales is viewed as a response to market demand. In addition to the device itself, JT will also launch the “Patterned (パターンド)” front-panel accessory series on October 14, featuring “refined accents and a high-gloss finish,” available via the CLUB JT online store and Ploom Shop locations nationwide.

Related reading on Ploom AURA:

References:

[1] JT、「Ploom AURA」ネイビーブルー全国発売を記念→スターターキット期間限定1480円に

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[3] Company | Bloomberg: JTI Bets on Value Cigarettes Against the Tide, While Steadily Expanding Heated Tobacco Globally

[4] Company | JTI Cambodia Awarded “Gold Tax Compliance Certificate”

[5] Product | Ploom AURA surges since May launch, sets JT’s fastest-ever 2-million-unit record

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