JT to Invest $2.9B in Reduced-Risk Tobacco Products, Eyes Profit by 2028

Nov.20.2024

JT plans to invest 450 billion yen ($2.9 billion) in reduced-risk tobacco products between 2024 and 2026, targeting expansion to over 40 countries by 2026 and profitability by 2028.

Japan Tobacco (JT) CEO Masamichi Terabatake, in a recent interview with Forbes Japan, discussed the company's strategy to navigate the challenging tobacco market environment. JT plans to increase the return on investment for its combustible products, such as traditional cigarettes, to maintain competitiveness in a tough market.

For reduced-risk tobacco products, JT aims to invest 450 billion yen ($2.9 billion) between 2024 and 2026. The company’s goal is to expand its reduced-risk product offerings to over 40 countries by 2026 and achieve profitability in this segment by 2028.

References:

[1] タバコ業界の逆風に挑むJT、「心の豊かさ」とサプライチェーン戦略

Also Read:

[1] Japan Tobacco to Discontinue Four Cigarette Brands Due to Falling Sales

[2] Japan Tobacco launches 'With 2 Special Edition' HTP device, priced from $26

[3] JT Q3 2024 earnings: net profit down 11.5% YoY to $900 million, heated tobacco revenue up 10% YoY

#Traditional tobacco #Asia #Market #Japan

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