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Sesh Launches 200-Pouch Refill Bag, Expanding Retail Unit Size in U.S. Nicotine Pouch Market

Innovation
Feb.25
Sesh Launches 200-Pouch Refill Bag, Expanding Retail Unit Size in U.S. Nicotine Pouch Market
According to a LinkedIn post published by Sesh CMO Josh Metz on February 25, 2026, Sesh Products has introduced a 200-pouch nicotine pouch refill bag sold with a reusable metal can. In a U.S. MO market dominated by 20-pouch plastic cans, the product offers a larger retail unit size. The company lists a standard price of USD 49.99, with a uniform 15% discount currently applied, bringing the price to USD 42.49.

Special statement:
This article is for internal industry communication only and does not make any recommendations for specific brands or products.
The images presented in this article are only used to describe the facts and are not intended as advertisements for any products.
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Key Points

 

  • 200 pouches per bag, 8mg nicotine strength displayed

 

  • Flavors include Mint, Mango, Cappuccino, Clear, and Wintergreen

 

  • Labeled as “Online Store Exclusive”

 

  • Standard price USD 49.99; discounted price USD 42.49

 

  • Approx. USD 0.21 per pouch at discounted price

 

  • Company says the format can replace up to 10 traditional plastic cans

 

 

2Firsts, February 25, 2026

 

According to the February 25, 2026 LinkedIn post by Josh Metz, Chief Marketing Officer of Sesh Products, the company has launched the Sesh+ 200-pouch refill bag, paired with a reusable metal can. In a U.S. MO (Modern Oral) market where 20-pouch plastic cans remain the dominant retail unit, the product provides a larger-format alternative.

 

Sesh Launches 200-Pouch Refill Bag, Expanding Retail Unit Size in U.S. Nicotine Pouch Market
LinkedIn post published by Sesh CMO Josh Metz on February 25, 2026, announcing the 200-pouch refill system.
Source: Josh Metz LinkedIn

 

Product Specifications

 

  • Product Name: Sesh+ Refill Bag – 200 Pouches
  • Capacity: 200 pouches per bag
  • Nicotine Strength: 8mg (as displayed)
  • Channel: “Online Store Exclusive”

 

The product page highlights a slim pouch format, pH-balanced formulation, and inclusion of MCT oil.

 

Sesh Launches 200-Pouch Refill Bag, Expanding Retail Unit Size in U.S. Nicotine Pouch Market
Image Source: Josh Metz LinkedIn

 

 

Pricing

 

The product carries a standard retail price of USD 49.99. A uniform 15% discount is currently applied across all flavors, bringing the price to USD 42.49.

 

At the discounted price, the format equates to approximately USD 0.21 per pouch.

 

Sesh Launches 200-Pouch Refill Bag, Expanding Retail Unit Size in U.S. Nicotine Pouch Market
Image Source: Sesh Product

 

Company Statement

 

In a LinkedIn post, Sesh CMO Josh Metz stated that the refill system is “designed to replace up to 10 traditional plastic cans,” while maintaining the same formulation.

 

 

Market Context

 

Major U.S. nicotine pouch brands, including ZYN and VELO, continue to rely primarily on the 20-pouch plastic can as the standard retail unit. By volume, a 200-pouch refill bag is equivalent to ten conventional cans.

 

As of publication, the product is available through the company’s official website. No sales figures have been disclosed.

 

(Cover Image: Sesh official website)

References:
[1] https://seshproducts.com/
[2] https://www.linkedin.com/posts/joshuametz1_yesterday-we-launched-something-ive-wanted-activity-7432219538273939456-q4cb?utm_source=share&utm_medium=member_desktop&rcm=ACoAABfRWhABaRYpikQLXnfiWOCrK3OOJrOq5Us
Also Read:
[1] Nicotine Pouch Startup Sesh Raises $40 Million, Backed by 8VC and Celebrity Investors

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