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Lawsuit Filed Against High Light Vapes for Deceptive Marketing

Feb.08.2025
Lawsuit Filed Against High Light Vapes for Deceptive Marketing
Minnesota Attorney General Keith Ellison has filed a lawsuit against High Light Vapes for allegedly violating state laws on e-cigarette marketing.

According to a recent report by Kvsc, Minnesota Attorney General Keith Ellison announced that his office has filed a lawsuit against the e-cigarette company High Light Vapes and is conducting an investigation into the e-cigarette manufacturer Loon.


The lawsuit alleges that High Light Vapes violated state laws, including deceptive tobacco marketing, marketing e-cigarettes to children, and consumer fraud. High Light Vapes is known for its products that resemble highlighter pens, with a variety of flavors including fruit, mint, and dessert.


Alison has accused the company of violating state laws that prohibit advertising, selling, or distributing e-cigarettes designed to resemble or depicted as imitating snacks or beverages commonly purchased by minors. The Attorney General's office is also investigating e-cigarette manufacturer Loon, issuing civil investigative demands requiring the company to provide documents and answer questions under oath.


References:
[1] Attorney General Ellison sues High Light Vapes and investigates Loon
Also Read:
[1] New Jersey Cracks Down on Flavored E-Cigarette Sales: Report
[2] Hawaii Attorney General Warns Against Illegal Tobacco Products
[3] US Federal Judge Blocks FDA Graphic Warning Regulations on Cigarettes
#North America#United States#Legislation#Open system e-cigarettes

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