Lost Mary 4 in 1: Pod System with Interactive Screen Launched in UK

Innovation by 2FIRSTS
May.15.2024
Lost Mary 4 in 1: Pod System with Interactive Screen Launched in UK
LOST MARY set to launch innovative "4 in 1" pod system on UK e-cigarette website with unique features and affordable price.

Special announcement:

This article is for internal industry research and exchange only, and does not make any brand or product recommendations; minors are prohibited from accessing it.


 

Recently, 2FIRSTS discovered on the UK e-cigarette website Vapourcore that the popular e-cigarette brand LOST MARY will be releasing a "4 in 1" pod system - the LOST MARY 4 in 1, which is currently priced at £11.95 for the product kit.

 

Lost Mary 4 in 1: Pod System with Interactive Screen Launched in UK
Lost Mary 4 in 1 | Image source: vapourcore

 

LOST MARY 4 in 1 is equipped with dual modes: Eco mode and Boost mode. Eco mode can extend the battery life, allowing for 3200 puffs per charge. Boost mode provides MTL (mouth to lung) vaping, with 2400 puffs per charge. When a pod is finished or if you want to switch flavors, simply twist the device to align with a new pod.

 

According to the promotional language on the e-cigarette website ideavape, the product is described as the "INDUSTRY'S 1st INTERACTIVE SCREEN.

 

Lost Mary 4 in 1: Pod System with Interactive Screen Launched in UK
LOST MARY 4 in 1 | Image source: ideavape

 

The website also specifically notes that the device is legal in the UK and complies with the TPD (Tobacco Products Directive) regulations.

 

The e-cigarette information retrieval system at the UK Medicines and Healthcare products Regulatory Agency (MHRA) discovered that LOST MARY 4 in 1 was officially announced on April 10th this year. The device product type is listed as "e-cigarette - rechargeable," with the pod described as a "replenishment container/filter filled with e-liquid.

 

Lost Mary 4 in 1: Pod System with Interactive Screen Launched in UK
LOST MARY 4 in 1 | Image Source: MHRA

 

According to Vapourcore, the LOST MARY 4 in 1 kit comes with four 2mL pods (20mg nicotine) to increase the e-liquid capacity to 8mL. This product is a rechargeable device with a built-in 950mAh battery that can be charged via USB-C. It also features an OLED display screen on the front for monitoring battery levels and switching modes.

 

Lost Mary 4 in 1: Pod System with Interactive Screen Launched in UK
LOST MARY 4 in 1 | Image source: LOSTMARY UK

 

Until the time of writing, the relevant information about the product had not appeared on the official website of LOST MARY UK.

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Product | Summo 150K Introduces Refillable Design With Up to 150,000 Puffs, Exploring a New High-Capacity Vape Format
Product | Summo 150K Introduces Refillable Design With Up to 150,000 Puffs, Exploring a New High-Capacity Vape Format
Summo has introduced the Summo 150K Refillable Disposable Vape, entering the ultra-high-puff vape segment with a claimed capacity of up to 150,000 puffs. The device combines a 40ml dual e-liquid system, transparent tank design, dual mesh coils and a 900mAh rechargeable battery, using a refillable structure to differentiate itself from conventional disposable vapes. The product appeared on overseas online retail channels including Vapesourcing and VapeBarTime between late June and early July 2026.
Jul.22
Australia’s Tobacco Tax Debate Intensifies as One Nation’s Barnaby Joyce Warns of Illicit Market Growth
Australia’s Tobacco Tax Debate Intensifies as One Nation’s Barnaby Joyce Warns of Illicit Market Growth
Australian One Nation MP Barnaby Joyce has criticised continued tobacco excise increases, arguing that higher taxes are driving consumers toward illicit tobacco markets and benefiting organised crime groups.
Regulations
Jul.13 by 2Firsts Perspectives
UK Vape Maker Riot Enters Clacton By-Election to Fight Government 'White Packaging' Proposals
UK Vape Maker Riot Enters Clacton By-Election to Fight Government 'White Packaging' Proposals
British e-liquid manufacturer Riot Labs has introduced a fictional “candidate” called Riot Man around the Clacton parliamentary by-election, seeking to mobilize consumers and retailers against parts of the UK government’s proposed restrictions on vape packaging, device appearance and retail displays. Riot Man is not listed as an official candidate.
Aug.12
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
Product | VELO Launches Tomorrowland Limited Edition 2026 as Festival IP Enters Nicotine Pouch Packaging
BAT’s nicotine pouch brand VELO has introduced the Tomorrowland Limited Edition 2026. Public retail-channel information shows the product has appeared across multiple European online platforms, while Haypp UK has listed related SKUs with a “Coming soon” status. The packaging carries the wording “Official Tomorrowland Partner,” indicating that the collection is part of VELO’s official collaboration with the electronic music festival brand.
Jul.02
PMI Q2 Call: ZYN Growth, IQOS Pricing and a Diverging Global Tobacco Market
PMI Q2 Call: ZYN Growth, IQOS Pricing and a Diverging Global Tobacco Market
Philip Morris International’s second-quarter earnings call offered new detail on its smoke-free strategy. Management said it would increase U.S. investment behind nicotine pouch brand ZYN, keep IQOS focused on volume before stronger pricing, and use SENTIA, DELIA, LEVIA, VEEV and ZYN to manage tax and regulatory pressure across Japan and Europe. Analysts from Goldman Sachs, Morgan Stanley, UBS and other firms also pressed PMI on profitability, market share, cigarette resilience and the durability of its global transformation over coming quarters.
Jul.24
2Firsts Hosts U.S. Market Mid-Year Briefing: Companies Need to Reassess Product and Market-Access Strategies
2Firsts Hosts U.S. Market Mid-Year Briefing: Companies Need to Reassess Product and Market-Access Strategies
2Firsts held its 2026 U.S. Market Compliance and Development Mid-Year Briefing in Shenzhen, China, on July 28. The discussion examined how state-level requirements, proposed foreign-establishment registration rules and expanding supply-chain responsibilities are changing product and investment decisions in the U.S. tobacco and nicotine market.
Jul.29