Lost Mary and Urban Tale Launch E-hookah 26K Product in U.S. Market

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Recently, 2Firsts noted that a disposable hookah-style e-cigarette jointly developed by Lost Mary and Urban Tale—the Urban Tale X Lost Mary E-hookah 26K—has been listed on U.S. e-cigarette distributor websites such as vapesourcing and unishowinc, with a price around $15.99.

Specifically, the Urban Tale X Lost Mary E-hookah 26K has the following features:

 Notably, according to information on distributor websites, the Urban Tale X Lost Mary E-hookah 26K features a user interaction design with a four-level challenge function, allowing users to upgrade from “Bronze” to “Champion.”

Compared with recent disposable hookah-style e-cigarettes launched by well-known brands like Oxbar, Kanger, Olit, and HQD, the Urban Tale X Lost Mary E-hookah 26K shares a low nicotine concentration, similar to the products of Oxbar, Kanger, and Olit.

Currently, the Urban Tale X Lost Mary E-hookah 26K is listed on U.S. e-cigarette distributor websites such as vapesourcing and unishowinc but has yet to appear on the official websites of Lost Mary and Urban Tale.

It is reported that the Urban Tale brand primarily focuses on e-liquid products, and its official website showcases two e-cigarette models, XPLORE and XPLORE PRO, along with the XPLORE PRO pod. 

Through checking various distributor websites, 2Firsts found that the brand's e-liquid products were also jointly launched with Lost Mary. However, no direct connection between Urban Tale and Lost Mary has been identified at this time.

According to Tianyancha, the Class 34 tobacco products trademark for Urban Tale was filed by PALMA TERRA LIMITED. In June of this year, Reynolds Tobacco in the United States initiated a "337 investigation" into specific e-cigarette products, issuing a general exclusion order, a limited exclusion order, and a cease-and-desist order, which included this company.

2Firsts will continue to monitor the latest products and market trends in disposable hookah-style e-cigarettes, providing the public with accurate and authoritative industry information.

2Firsts' product column remains committed to delivering readers the latest product updates in the new tobacco field. We invite readers to submit insights and news on e-cigarette developments.

For unique perspectives or information, feel free to contact us at carrie.cai@2firsts.com or scan the QR code below.