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Product Highlights at a Glance
- Product Positioning: The U.S. edition of NEXA FLEX carries the “Built in the USA” label and is described as having all flavors developed for adult U.S. e-cigarette users.
- Key Features: Transparent e-liquid chamber, Normal/Turbo dual-power modes, four cooling levels, equipped with a 1200 mAh battery and USB-C charging, and advertised as supporting up to 40,000 puffs per device.
- Price & Channels: The initial version is already available through U.S. online retailers such as ECMvape at a price of around USD 18.49. The new version is planned to debut in Texas via authorized retailers and online partners.
- Industry Trend: Several other products—such as SKE V-BOT and FASTA ALIEN 51K—are likewise promoted as “Made in the USA” or “U.S.-assembled,” aligning with Texas’ new law (effective September 1) prohibiting the sale of e-cigarettes containing components manufactured in China. This indicates that “U.S. manufacturing” is becoming an increasingly common compliance and marketing approach in the local market.
2Firsts, November 20, 2025 ——According to Globe Newswire, e-cigarette brand NEXA has recently announced the launch of the U.S. version of its latest product, NEXA FLEX (hereinafter referred to as “FLEX”). The brand states that the device is “Built in the USA,” featuring a transparent e-liquid chamber, Normal/Turbo dual modes, up to 40,000 puffs, and will be released first in Texas.
Initial Version Already Available in the U.S., Priced at Around USD 18.49
2Firsts found through NEXA’s official website that the NEXA FLEX disposable was listed on the brand website as early as June this year. Its product specifications are shown below:
The device measures 28.5 × 51.9 × 99.54 mm, comes with a 1200 mAh battery and USB-C charging, and is advertised as supporting up to 40,000 puffs with a nicotine strength of 50 mg. It includes Normal and Turbo modes, four cooling levels, and a 3D curved display.
The initial version of NEXA FLEX is already available on U.S. online platforms such as ECMvape, at a retail price of approximately USD 18.49.
New Version Features “Built in the USA” on Packaging
According to publicly available information, the newly launched version of NEXA FLEX highlights “Built in the USA” as its core feature.
Materials and packaging released by the brand prominently display the “Built in the USA” label.
NEXA states that the entire flavor lineup has been “developed based on the taste preferences of adult U.S. e-cigarette consumers.” The new version is scheduled to launch in Texas in late November through authorized brick-and-mortar retailers and online partners, targeting adults aged 21 and over.
Multiple “Made in the USA” E-Cigarettes Launching in Quick Succession
2Firsts has observed that since November 2025, several brands have launched products promoted as “Made in the USA” or “U.S.-assembled,” including SKE and FASTA:
- SKE states that its V-BOT disposable is “Made in the USA,” with formulation and filling completed domestically. The device features Eco/Boost power modes, a rechargeable 800 mAh battery, and claims to support up to 40,000 puffs.
- FASTA has introduced the FASTA ALIEN 51K, promoted as “U.S.-assembled and filled,” and labeled as compliant with Texas’ e-cigarette registration requirements.
Notably, both FASTA ALIEN 51K and the new NEXA FLEX are slated to debut first in Texas. As previously reported by 2Firsts (Read more), a new Texas law prohibiting the sale of e-cigarettes containing “components manufactured in China” took effect on September 1.
As of the time of publication, the product has not received U.S. FDA market authorization under the PMTA pathway.
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