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PMI Expands in Latin America & Caribbean, Creates CCA Cluster, Names Key Executives

Aug.11.2025
PMI Expands in Latin America & Caribbean, Creates CCA Cluster, Names Key Executives
Philip Morris International establishes new cluster in Caribbean, Central America, and Andean region with new leadership appointments.

Key Points:

 

·New Cluster Established: Philip Morris International (PMI) has announced the establishment of a new Caribbean, Central America, and Andes (CCA) cluster, consisting of more than 30 countries. 

·Personnel appointments: Alberto Recio has been appointed as the new cluster general manager, focusing on product diversification and strengthening partnerships; Juliana Guerra has been appointed as the business manager, responsible for product development and the "Preventing Underage Access Program," among other tasks. 

·Market Opportunity: The Caribbean, Central America, and Andes (CCA) region is expected to see over 1.22 billion cigarettes replaced by heated tobacco products and other alternatives by the first half of 2025.

 

 

According to El Nuevo Diario, Philip Morris International (PMI) has recently announced the establishment of a new cluster for the Caribbean, Central America, and Andean region (CCA), as part of its strategy to strengthen its market presence in the Caribbean, Central America, and Andean region. The cluster is comprised of over 30 countries in the region.

 

Philip Morris International (PMI) has also announced the appointment of Alberto Recio as the new Cluster General Manager of Philip Morris International (PMI) (PMI).

 

Recio will lead the comprehensive development of the smoke-free vision in each regional area. His work will focus on enriching the product line to benefit adult smokers who need low-harm alternatives; strengthening alliances with key entities that contribute to market development; combating illegal trade and its associated harm to the industry and society; advocating for an internal culture based on collaboration, excellence, and respect for diversity; and responsibly marketing the company's full product portfolio.

 

PMI Expands in Latin America & Caribbean, Creates CCA Cluster, Names Key Executives
 Alberto Recio | Image source: elnuevodiario

 

According to the company's estimates of the sales of heated tobacco products, by the first half of 2025, over 122 million cigarettes will be discontinued in the Caribbean, Central America, and Andes Mountain (CCA) markets.

 

Philip Morris International (PMI) has announced that Juliana Guerra will serve as the Business Manager for the Dominican Republic and the Caribbean region. Guerra will be responsible for developing the company's entire product portfolio and marketing efforts, including the Youth Access Prevention (YAP) program. The program has already reached over 18,000 sales points in the Dominican Republic with educational and promotional activities, emphasizing the importance of not selling tobacco and nicotine products to minors.

 

PMI Expands in Latin America & Caribbean, Creates CCA Cluster, Names Key Executives
Juliana Guerra | Image source: elnuevodiario

 

References:
[1] Philip Morris nombra a Alberto Recio director general para Caribe, Centroamérica y Región Andina
Also Read:
[1] Philip Morris International closes last German factory due to declining demand
[2] Philip Morris International Expands Device Recycling Program, Plans to Repair One Million Heated Tobacco Devices by 2025

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