Philip Morris International: Over $20 Billion Invested in the U.S. Since 2022; IQOS ILUMA to Launch Pending FDA Authorization

Jan.16
Philip Morris International: Over $20 Billion Invested in the U.S. Since 2022; IQOS ILUMA to Launch Pending FDA Authorization
Philip Morris International (PMI) said its U.S.-related investments have topped $20 billion since 2022, when it entered the U.S. market through its roughly $19 billion acquisition of Swedish Match. The company also said it plans to launch its heated tobacco product IQOS ILUMA in the United States pending authorization from the U.S. Food and Drug Administration (FDA).

Key points

 

  • Investment mix: Philip Morris International (PMI) says it has invested more than $20 billion in the United States since 2022, centered on its $16 billion acquisition of Swedish Match and more than $1 billion in follow-on spending on U.S. manufacturing and operations.

 

  • Jobs and output: The company says infrastructure projects in three states will create about 2,500 jobs and generate roughly $800 million in annual economic output (company estimate).

 

  • Regulatory footprint: PMI says its affiliates account for 80% of the U.S. FDA’s “modified risk tobacco product” (MRTP) authorizations, while its heated tobacco device IQOS ILUMA is still awaiting FDA authorization for entry into the U.S. market.

 


2Firsts | Jan 16, 2026

 

Philip Morris International (PMI) said in a statement released via Business Wire on Jan. 15, 2026 at 8:30 a.m. Eastern Standard Time that its U.S.-related investments have exceeded $20 billion since 2022, largely tied to acquisitions and additional spending on U.S. manufacturing capacity, commercial rights, infrastructure and jobs.

 

Philip Morris International: Over $20 Billion Invested in the U.S. Since 2022; IQOS ILUMA to Launch Pending FDA Authorization
Promotional poster and production facility image released by PMI U.S. | Source: PMI U.S. (Facebook screenshot)

 

Swedish Match deal and follow-on spending

 

PMI said about $19 billion of the total was recorded in 2022, including its acquisition of Swedish Match, which it valued at $16 billion. The company said Swedish Match generates “most” of its revenue in the United States.

 

PMI said that since completing the Swedish Match acquisition, its U.S. subsidiary has invested more than $1 billion in U.S. manufacturing, operational capabilities and personnel costs as of Sept. 30, 2025.

 

According to 2Firsts’ analysis, Philip Morris International includes its acquisition of Swedish Match in its U.S.-related investments primarily because the business is heavily centered on the U.S. market. Although Swedish Match is headquartered in Sweden, most of its revenues are generated in the United States, driven largely by its ZYN nicotine pouch portfolio. The acquisition also provided PMI with established U.S.-based manufacturing, regulatory and commercial infrastructure, followed by further investments in U.S. operations and employment.

 

Three-state projects and economic impact

 

The company said infrastructure investments in Colorado, Kentucky and North Carolina are expected to create more than 1,000 direct jobs and 1,500 indirect jobs, and to generate more than $800 million in sustained annual economic impact, according to the company’s estimate.

 

IQOS ILUMA and FDA authorizations

 

On the regulatory and product front, PMI said it plans to introduce its heated tobacco product IQOS ILUMA in the United States after receiving authorization from the U.S. Food and Drug Administration (FDA).

 

PMI also said that as of Jan. 15, its affiliates hold 80% of FDA-granted MRTP authorizations and 41% of FDA-issued marketing granted orders under the premarket tobacco product application (PMTA) pathway, including for the ZYN nicotine pouch brand, according to the company.

 

Charitable donations

 

PMI’s U.S. business said it has donated more than $35 million to charities since 2022. It said donations in 2025 were close to $12 million, spanning 47 states and Washington, D.C., and nearly 600 nonprofit organizations.

 


Editor’s note

 

PMI’s disclosure highlights continued emphasis on expanding its U.S. footprint in next-generation tobacco products and reinforcing a narrative of local investment and regulatory execution. Further momentum in 2026 will depend on both regulatory developments and the pace of commercial rollout.

 

Cover image source: PMI U.S. (Facebook screenshot)

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Alcohol, tobacco and cannabis use among Spanish students aged 14–18 hits historic lows
Alcohol, tobacco and cannabis use among Spanish students aged 14–18 hits historic lows
Spain’s 2025 Survey on Drug Use in Secondary Education (ESTUDES), presented by the Ministry of Health, reports historic lows in alcohol, tobacco and cannabis consumption among students aged 14 to 18. The survey shows past-30-day drinking fell from 56.6% in 2023 to 51% in 2025, tobacco use from 21.0% to 15.5%, and cannabis use from 15.5% to 11.6%.
Feb.09 by 2FIRSTS.ai
Philippine public health groups urge an absolute ban on e-cigarettes and heated tobacco products
Philippine public health groups urge an absolute ban on e-cigarettes and heated tobacco products
Public health groups in the Philippines are urging the government to impose an absolute ban on e-cigarettes, heated tobacco products, and other nicotine delivery products, citing health harms and increasing accessibility among youth. The call follows Myanmar’s move to become the eighth ASEAN country to implement a total vape ban and comes as the Philippine Congress deliberates tobacco and vape taxation.
Feb.28 by 2FIRSTS.ai
Australian Border Force: Illegal tobacco and vaping products worth A$1 billion in tax revenue gap intercepted in Q2 2025
Australian Border Force: Illegal tobacco and vaping products worth A$1 billion in tax revenue gap intercepted in Q2 2025
Australian Border Force intercepts over $1 billion worth of illegal tobacco and e-cigarettes, totaling 467+ tons. Leading enforcement against smuggling.
Feb.05 by 2FIRSTS.ai
Japan Tobacco Expands Heated Tobacco Customization Strategy with Artist-Led Limited Editions
Japan Tobacco Expands Heated Tobacco Customization Strategy with Artist-Led Limited Editions
Japan Tobacco has launched a limited-edition Ploom AURA front panel series in collaboration with musician Ichiro Yamaguchi, featuring five customized designs incorporating brass, Kutani ware, verdigris, kintsugi, and rosewood motifs. Two editions are available through retail channels, while three are distributed via a membership lottery system. The initiative highlights JT’s growing focus on exterior customization and design partnerships as part of its broader heated tobacco brand strategy.
Feb.11 by 2FIRSTS.ai
Oklahoma prisons to sell vapes and nicotine pouches to inmates in bid to curb contraband and violence
Oklahoma prisons to sell vapes and nicotine pouches to inmates in bid to curb contraband and violence
Oklahoma Department of Corrections (DOC) will launch a program allowing inmates to buy sealed disposable nicotine vapes and packs of nicotine pouches through prison commissaries. Tobacco has been banned in Oklahoma prisons for 10 years, and cigarettes and cigars will remain prohibited.
Feb.28
Cyprus Bill to Regulate Nicotine Pouches Expected to Reach House Plenary in Early April
Cyprus Bill to Regulate Nicotine Pouches Expected to Reach House Plenary in Early April
A proposed law to regulate nicotine pouches in Cyprus is expected to reach the House plenary session in early April. The bill, submitted by Diko MP Chrysis Pantelidis, aims to establish a regulatory framework governing the marketing, composition and quality of nicotine pouches currently circulating on the market and to incorporate them into existing smoking control legislation.
Mar.13 by 2FIRSTS.ai