Philip Morris International: Over $20 Billion Invested in the U.S. Since 2022; IQOS ILUMA to Launch Pending FDA Authorization

Jan.16
Philip Morris International: Over $20 Billion Invested in the U.S. Since 2022; IQOS ILUMA to Launch Pending FDA Authorization
Philip Morris International (PMI) said its U.S.-related investments have topped $20 billion since 2022, when it entered the U.S. market through its roughly $19 billion acquisition of Swedish Match. The company also said it plans to launch its heated tobacco product IQOS ILUMA in the United States pending authorization from the U.S. Food and Drug Administration (FDA).

Key points

 

  • Investment mix: Philip Morris International (PMI) says it has invested more than $20 billion in the United States since 2022, centered on its $16 billion acquisition of Swedish Match and more than $1 billion in follow-on spending on U.S. manufacturing and operations.

 

  • Jobs and output: The company says infrastructure projects in three states will create about 2,500 jobs and generate roughly $800 million in annual economic output (company estimate).

 

  • Regulatory footprint: PMI says its affiliates account for 80% of the U.S. FDA’s “modified risk tobacco product” (MRTP) authorizations, while its heated tobacco device IQOS ILUMA is still awaiting FDA authorization for entry into the U.S. market.

 


2Firsts | Jan 16, 2026

 

Philip Morris International (PMI) said in a statement released via Business Wire on Jan. 15, 2026 at 8:30 a.m. Eastern Standard Time that its U.S.-related investments have exceeded $20 billion since 2022, largely tied to acquisitions and additional spending on U.S. manufacturing capacity, commercial rights, infrastructure and jobs.

 

Philip Morris International: Over $20 Billion Invested in the U.S. Since 2022; IQOS ILUMA to Launch Pending FDA Authorization
Promotional poster and production facility image released by PMI U.S. | Source: PMI U.S. (Facebook screenshot)

 

Swedish Match deal and follow-on spending

 

PMI said about $19 billion of the total was recorded in 2022, including its acquisition of Swedish Match, which it valued at $16 billion. The company said Swedish Match generates “most” of its revenue in the United States.

 

PMI said that since completing the Swedish Match acquisition, its U.S. subsidiary has invested more than $1 billion in U.S. manufacturing, operational capabilities and personnel costs as of Sept. 30, 2025.

 

According to 2Firsts’ analysis, Philip Morris International includes its acquisition of Swedish Match in its U.S.-related investments primarily because the business is heavily centered on the U.S. market. Although Swedish Match is headquartered in Sweden, most of its revenues are generated in the United States, driven largely by its ZYN nicotine pouch portfolio. The acquisition also provided PMI with established U.S.-based manufacturing, regulatory and commercial infrastructure, followed by further investments in U.S. operations and employment.

 

Three-state projects and economic impact

 

The company said infrastructure investments in Colorado, Kentucky and North Carolina are expected to create more than 1,000 direct jobs and 1,500 indirect jobs, and to generate more than $800 million in sustained annual economic impact, according to the company’s estimate.

 

IQOS ILUMA and FDA authorizations

 

On the regulatory and product front, PMI said it plans to introduce its heated tobacco product IQOS ILUMA in the United States after receiving authorization from the U.S. Food and Drug Administration (FDA).

 

PMI also said that as of Jan. 15, its affiliates hold 80% of FDA-granted MRTP authorizations and 41% of FDA-issued marketing granted orders under the premarket tobacco product application (PMTA) pathway, including for the ZYN nicotine pouch brand, according to the company.

 

Charitable donations

 

PMI’s U.S. business said it has donated more than $35 million to charities since 2022. It said donations in 2025 were close to $12 million, spanning 47 states and Washington, D.C., and nearly 600 nonprofit organizations.

 


Editor’s note

 

PMI’s disclosure highlights continued emphasis on expanding its U.S. footprint in next-generation tobacco products and reinforcing a narrative of local investment and regulatory execution. Further momentum in 2026 will depend on both regulatory developments and the pace of commercial rollout.

 

Cover image source: PMI U.S. (Facebook screenshot)

 

We welcome news tips, article submissions, interview requests, or comments on this piece.

Please contact us at info@2firsts.com, or reach out to Alan Zhao, CEO of 2Firsts, on LinkedIn


Notice

1.  This article is intended solely for professional research purposes related to industry, technology, and policy. Any references to brands or products are made purely for objective description and do not constitute any form of endorsement, recommendation, or promotion by 2Firsts.

2.  The use of nicotine-containing products — including, but not limited to, cigarettes, e-cigarettes, nicotine pouchand heated tobacco products — carries significant health risks. Users are responsible for complying with all applicable laws and regulations in their respective jurisdictions.

3.  This article is not intended to serve as the basis for any investment decisions or financial advice. 2Firsts assumes no direct or indirect liability for any inaccuracies or errors in the content.

4.  Access to this article is strictly prohibited for individuals below the legal age in their jurisdiction.

 

Copyright

 

This article is either an original work created by 2Firsts or a reproduction from third-party sources with proper attribution. All copyrights and usage rights belong to 2Firsts or the original content provider. Unauthorized reproduction, distribution, or any other form of unauthorized use by any individual or organization is strictly prohibited. Violators will be held legally accountable.

For copyright-related inquiries, please contact: info@2firsts.com

 

AI Assistance Disclaimer

 

This article may have been enhanced using AI tools to improve translation and editorial efficiency. However, due to technical limitations, inaccuracies may occur. Readers are encouraged to refer to the cited sources for the most accurate information.

We welcome any corrections or feedback. Please contact us at: info@2firsts.com

Sesh touts independence, 8VC backing and retail reach as it challenges tobacco-owned pouch brands
Sesh touts independence, 8VC backing and retail reach as it challenges tobacco-owned pouch brands
U.S. nicotine pouch brand Sesh has emphasized its independence from Altria, Philip Morris International and British American Tobacco, along with backing from investors including 8VC, celebrity supporters and a retail footprint of more than 7,500 stores, as it seeks to differentiate itself in a market where major pouch brands are owned by large tobacco companies.
Regulations
Jul.07 by 2Firsts Perspectives
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
Imperial Brands Plans Thousands of Job Cuts Across U.S. and Europe in Cost Restructuring
According to Reuters, citing Bloomberg News, British tobacco company Imperial Brands PLC plans to cut thousands of jobs across the United States and Europe as part of a cost reduction and organizational restructuring effort. The announcement drew market attention to the company’s shares. The move comes as global tobacco companies continue adjusting their operations amid slower cigarette market growth, changing consumer preferences and the transition toward next-generation nicotine products.
Aug.11
Product | OLIVEBAR Launches RAZ PRO 85K, Combining Up to 85,000 Puffs With a Transparent Pod Design
Product | OLIVEBAR Launches RAZ PRO 85K, Combining Up to 85,000 Puffs With a Transparent Pod Design
OLIVEBAR has introduced the RAZ PRO 85K disposable vape, featuring up to 85,000 puffs, a transparent e-liquid pod, and a Mega HD display. As competition in the ultra-high-puff disposable segment continues to intensify, the new device reflects an industry shift from simply increasing puff counts toward enhancing visual interaction and user experience.
Jul.03
BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI
BAT Restructuring to Affect 9,000 Roles as Tobacco Group Pushes Cost Cuts and AI
British American Tobacco (BAT) plans to cut about 5,500 jobs globally and shift around 3,500 roles to strategic partners by the end of 2026, affecting about 9,000 roles in total, as the company seeks to simplify operations, strengthen technology capabilities and deliver £600 million in annual savings by 2028.
BAT
Jun.29
UK Vape Maker Riot Enters Clacton By-Election to Fight Government 'White Packaging' Proposals
UK Vape Maker Riot Enters Clacton By-Election to Fight Government 'White Packaging' Proposals
British e-liquid manufacturer Riot Labs has introduced a fictional “candidate” called Riot Man around the Clacton parliamentary by-election, seeking to mobilize consumers and retailers against parts of the UK government’s proposed restrictions on vape packaging, device appearance and retail displays. Riot Man is not listed as an official candidate.
Aug.12
UK Vape Brands Face White-Packaging and Flavour-Name Curbs in Youth-Appeal Crackdown
UK Vape Brands Face White-Packaging and Flavour-Name Curbs in Youth-Appeal Crackdown
The UK government and devolved administrations have launched a 12-week consultation on proposals to make vapes less appealing to children, including plain white packaging, limits on device colours, restrictions on flavour names and changes to how products are displayed in shops.
Jul.10