PMI Launches VEEV E-Cigarette in South Africa, Expanding Access to Smoke-Free Alternatives

Oct.13.2025

Philip Morris International's South Africa branch launches e-cigarette product Veev, making South Africa one of 20 countries with PMI's smoke-free products.

Key points:

Philip Morris International (PMI) South Africa officially launches the e-cigarette product Veev.

South Africa has become one of the 20 countries worldwide that have access to the three main smokeless product series offered by Philip Morris International (PMI).

The products released include the heated tobacco IQOS ILUMA, nicotine pouches ZYN, and e-cigarette VEEV.

According to a report by Bizcommunity on October 13, 2025, Philip Morris International (PMI) South Africa has launched the e-cigarette product Veev in South Africa.

Philip Morris International (PMI) South Africa announced that with this product expansion, South Africa joins the ranks of 20 countries globally that have three main categories of smoke-free products. The three main categories include:

IQOS ILUMA is a brand of heated tobacco products, ZYN is a brand of nicotine pouches, and VEEV is an e-cigarette brand.

Jonathan Kwak, Director of Smoke-Free Products at PMI South Africa, stated, "Adult smokers in South Africa now have more choices, including scientifically proven smoke-free alternatives." He added that this is an important step towards completely eliminating cigarettes.

Cover image source: bizcommunity

References:

[1] Philip Morris SA expands smoke-free portfolio with launch of Veev

Also Read:

[1] South African School Raid Uncovers 221 e-cigarettes, Marijuana, and Knives

[2] Philip Morris South Africa calls for science-based tobacco regulation, emphasizing a "risk-proportionate" framework to accelerate smoking rate reduction

[3] BAT Questions South Africa’s New Bill: Lack of Distinction Between Cigarettes and E-Cigarettes, Excessive Powers Pose Governance Risks

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